PITTSBURGH, Jan. 5, 2017 /PRNewswire-HISPANIC PR WIRE/ — StarKist® announced that Candace Cameron Bure, star of “Full House“ and “Fuller House,” is the brand’s newest spokesperson. Bure, alongside StarKist’s iconic mascot Charlie® the Tuna, will share the spotlight as they feature StarKist® Tuna and Salmon Creations® line of single-serve pouches as part of a healthy, on-the-go lifestyle.
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“I grew up eating StarKist products, and it’s a brand that I continue to trust and enjoy today,” said Candace Cameron Bure, actress and producer. “When I was younger, the individual cans were my go-to staple when I packed my own lunch. Today, as a working mom of three growing kids, StarKist pouches are a great, convenient source of protein that is packed with nutrients to keep my whole family fueled and focused. I am honored to team up with a brand that has continued their commitment to bringing healthy foods to families everywhere, including mine.”
To kick off the partnership, Bure will be featured prominently in StarKist’s multimedia campaigns, including two 15-second on-the-go television commercials showcasing how she eats, snacks and keeps healthy with her busy schedule. Each television spot will focus on how StarKist Creations can be enjoyed straight from the pouch to fuel Bure’s day of being an actress, producer, and most importantly, a mom. Click here and here to view the commercials. In addition, Bure will be featured in a national public relations campaign, digital and social media, where Bure will be sharing her own personal health tips including quick and easy recipes featuring her favorite StarKist products along with recommendations to achieving a healthy, on-the-go lifestyle.
“We are big supporters of Candace and know that she has an incredible fan-base that ranges from millennials to baby boomers,” said Andy Mecs, Director of Marketing & Innovation, StarKist Co. “These fans not only grew up with Candace, but also with Charlie the Tuna. It’s an incredible opportunity to partner the two icons together. Both Candace and our brand are focused on a healthy lifestyle, so we’re thrilled to have her on board to help represent the way people enjoy seafood with our innovative, convenient pouch products available in various flavors.”
As the newest brand spokesperson for StarKist, Bure will represent StarKist Creations products, including Salmon Creations in Lemon Dill and Mango Chipotle, as well as Tuna Creations flavors: Lemon Pepper, Sweet & Spicy, Ranch, Hickory Smoked and, her personal favorite, Hot Buffalo Style.
Eat More Seafood
The benefits of a diet rich in seafood are impressive. Research has also shown that people who eat at least two servings of seafood a week have lower rates of heart disease than those who eat less. In fact the Dietary Guidelines for Americans recommends eating at least 8 oz. of a variety of fish each week – such as light meat tuna, salmon or shellfish.
Follow Us
Visit www.StarKist.com to learn more about single serve StarKist® Tuna Creations and Salmon Creations, be sure to become a StarKist fan at www.Facebook.com/StarKist, and follow us on Twitter @StarKistCharlie and Pinterest www.Pinterest.com/StarKist.
About Candace Cameron Bure
Candace Cameron Bure, 40, is an American actress, producer, New York Times’ bestselling author, and former TV talk show host. She is best known to millions worldwide through her role as D.J. Tanner on the iconic family sitcom “Full House,” and continues to flourish in the entertainment industry. She is currently starring in the hit Netflix spinoff “Fuller House,” producing and acting in multiple movies with Hallmark Channel & Hallmark Movies & Mysteries, and recently completed her final season as a co-host on ABC’s “The View”. While juggling her successful career, Bure is also a devoted wife and mother of three who is outspoken and passionate about her faith and family. She shares her family time between Los Angeles and Napa Valley, California, and she enjoys eating healthy and being physically active. Candace hopes to inspire others through her work as well as her social media channels.
About StarKist
StarKist Co. is a food company that provides trusted, healthy, and shelf-stable seafood products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations®, Salmon Creations®, Kid’s Creations™ and Gourmet Selects®. As America’s favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist’s charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.
Media Contact:
Michelle Faist
412-323-7457
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