Car and Truck Balance Continues to Power American Honda Sales in October

Car and Truck Balance Continues to Power American Honda Sales in October

- American Honda trucks set new October sales record with both Honda and Acura trucks setting new October benchmarks - Honda CR-V has best-ever October sales - Honda Civic remains on pace for best annual sales in model history - Powering Acura's October truck record, RDX also set a new October mark and MDX jumped 14.7 percent


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TORRANCE, California, Nov. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported October sales of 126,161 Honda and Acura vehicles, a decrease of just 4.2 percent versus October 2015 reflecting two less selling days than a year ago. American Honda trucks set a new October record, gaining 2.1 percent while overall sales at the Honda Division dipped slightly, by 2 percent. Both Honda and Acura trucks enjoyed a brisk October pace, setting new records for the month with gains of 1.1 and 8.4 percent respectively.

The 2016 Honda CR-V set a new October sales record to help power Honda trucks to a best-ever October.

Honda
Honda light trucks enjoyed the largest gains for the month, setting a new October record with CR-V also reaching a record high and HR-V posting a substantial gain. The new Ridgeline also continued to gather strength as inventory continues to grow. Civic remained on pace to post a new annual record while Fit sales jumped in triple digits, and Accord had a strong month with over 25,000 sales in the challenging mid-size segment.

  • Honda trucks gained 1.1 percent on sales of 56,573 for a new October record.
  • CR-V also set a new October record with an increase of 4.4 percent on sales of 30,306 units.
  • HR-V sales climbed 46.5 percent on sales of 6,596 units.
  • The best-selling Civic sales crested 26,000 in October to stay on pace for a record year, buoyed by the new Civic Hatchback.
  • Fit sales leaped 240.5 percent on sales of 4,641 vehicles, while Accord posted another competitive month with sales of more than 25,000 units.

“The strength of the CR-V in its final days is building great momentum for the upcoming debut of the all-new 2017 model,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “But unique to the industry, the Honda story continues to be one of balanced strength between passenger cars and light trucks.”

Acura
Acura light trucks set a new October sales record, led by the redesigned MDX with a double digit gain, even with two fewer selling days in the month. RDX returned to its record ways, surpassing its previous best October (2015) for another new record. The new NSX supercar posted its best month to date as the Performance Manufacturing Center, the exclusive global home for the only supercar made in America, continues to work to meet demand for this customized model.

  • Acura trucks climbed 8.4 percent with sales of 8,996 to set a new October record.
  • The new MDX posted a gain of 14.7 percent on sales of 5,052 in October.
  • RDX had it best October in history, rising 1.4 percent on sales of 3,944 vehicles.

“With sales of the redesigned MDX continuing to gather strength and the all-new NSX earning the Road & Track 2017 Performance Car of the Year award, we are excited about the continued momentum of the Acura brand,” said Jon Ikeda, vice president and general manager of the Acura division. “We will continue to point Acura in a strong performance direction.”

 

American Honda Vehicle Sales for October 2016

Month-to-Date

Year-to-Date

October
2016

October
2015

DSR** %
Change

MoM %
Change

October
2016

October
2015

DSR** %
Change

YoY %
Change

American Honda Total

126,161

131,651

3.2%

-4.2%

1,354,541

1,320,217

3.4%

2.6%

Total Car Sales

60,592

67,425

-3.2%

-10.1%

689,603

679,750

2.2%

1.4%

Total Truck Sales

65,569

64,226

9.9%

2.1%

664,938

640,467

4.6%

3.8%

   Honda Total Car Sales

56,719

59,642

2.4%

-4.9%

644,303

621,909

4.4%

3.6%

   Honda Total Truck Sales

56,573

55,930

8.9%

1.1%

577,642

550,210

5.8%

5.0%

    Acura Total Car Sales

3,873

7,783

-46.4%

-50.2%

45,300

57,841

-21.1%

-21.7%

    Acura Total Truck Sales

8,996

8,296

16.8%

8.4%

87,296

90,257

-2.5%

-3.3%

Total Domestic Car Sales

52,819

66,637

-14.6%

-20.7%

635,868

673,480

-4.8%

-5.6%

Honda Division

49,039

58,999

-10.5%

-16.9%

591,718

617,590

-3.4%

-4.2%

Acura Division

3,780

7,638

-46.7%

-50.5%

44,150

55,890

-20.4%

-21.0%

Total Domestic Truck Sales

65,569

64,226

9.9%

2.1%

664,938

640,462

4.6%

3.8%

Honda Division

56,573

55,930

8.9%

1.1%

577,642

550,205

5.8%

5.0%

Acura Division

8,996

8,296

16.8%

8.4%

87,296

90,257

-2.5%

-3.3%

Total Import Car Sales

7,773

788

962.3%

886.4%

53,735

6,270

763.7%

757.0%

Honda Division

7,680

643

1,186.3%

1,094.4%

52,585

4,319

1,127.1%

1,117.5%

Acura Division

93

145

-30.9%

-35.9%

1,150

1,951

-40.6%

-41.1%

Total Import Truck Sales

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

Honda Division

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

113,292

115,572

5.6%

-2.0%

1,221,945

1,172,119

5.1%

4.3%

* ACCORD

25,551

30,121

-8.6%

-15.2%

284,170

294,935

-2.9%

-3.6%

* CIVIC

26,359

27,789

2.2%

-5.1%

310,142

277,538

12.6%

11.7%

  CR-Z

168

316

-42.7%

-46.8%

2,032

2,521

-18.8%

-19.4%

* FIT

4,641

1,363

266.7%

240.5%

47,896

45,509

6.1%

5.2%

  INSIGHT

0

53

-100.0%

-100.0%

63

1,406

-95.5%

-95.5%

  CROSSTOUR

1

737

-99.9%

-99.9%

726

7,964

-90.8%

-90.9%

* CR-V

30,306

29,032

12.4%

4.4%

293,799

288,531

2.6%

1.8%

  HR-V

6,596

4,502

57.8%

46.5%

64,866

33,727

93.8%

92.3%

  ODYSSEY

7,622

8,746

-6.1%

-12.9%

102,457

107,580

-4.0%

-4.8%

  PILOT

8,677

12,913

-27.6%

-32.8%

99,676

111,893

-10.2%

-10.9%

  RIDGELINE

3,371

0

0.0%

0.0%

16,118

515

3,054.3%

3,029.7%

***

Memo: Accord FHEV

1,296

442

215.8%

193.2%

4,176

10,553

-60.1%

-60.4%

Memo: Accord PHEV

0

0

0.0%

0.0%

0

62

-100.0%

-100.0%

Memo: Civic Hybrid

14

455

-96.7%

-96.9%

869

4,385

-80.0%

-80.2%

Memo: Fit EV

0

1

-100.0%

-100.0%

0

1

-100.0%

-100.0%

Acura Division Total

12,869

16,079

-13.8%

-20.0%

132,596

148,098

-9.8%

-10.5%

  ILX

999

1,860

-42.2%

-46.3%

12,746

15,218

-15.6%

-16.2%

  NSX

67

0

0.0%

0.0%

150

0

0.0%

0.0%

  RLX / RL

93

142

-29.5%

-34.5%

1,146

1,916

-39.7%

-40.2%

  TL

0

1

-100.0%

-100.0%

0

87

-100.0%

-100.0%

  TLX

2,714

5,777

-49.4%

-53.0%

31,254

40,585

-22.4%

-23.0%

  TSX

0

3

-100.0%

-100.0%

4

35

-88.5%

-88.6%

  MDX

5,052

4,405

23.5%

14.7%

44,630

47,862

-6.0%

-6.8%

  RDX

3,944

3,891

9.2%

1.4%

42,666

42,393

1.4%

0.6%

  ZDX

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

***

Memo: ILX Hybrid

0

0

0.0%

0.0%

1

22

-95.4%

-95.5%

Memo: RLX Hybrid

13

14

0.0%

-7.1%

171

221

-22.0%

-22.6%

Memo: TSX Wagon

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

Selling Days

26

28

255

257

  **** Hybrid

1,558

1,280

31.1%

21.7%

7,462

19,170

-60.8%

-61.1%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

Honda Logo.

Photo – http://photos.prnewswire.com/prnh/20161101/434781
Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Car and Truck Balance Continues to Power American Honda Sales in October