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Cars and Light Trucks Share the Spotlight as American Honda Reports April...

Cars and Light Trucks Share the Spotlight as American Honda Reports April 2015 Sales



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TORRANCE, California, May 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported April 2015 Honda and Acura vehicle sales of 130,068 units, with Acura cars rising 29.4 percent on sales of 5,932 vehicles and Honda trucks gaining 2.0 percent on sales of 52,635 units for a new April record. Overall American Honda sales decreased 1.8 percent versus a strong April 2014 sales total, with the Honda Division posting sales of 115,194 vehicles in April, a decrease of 2.7 percent for the month, and the Acura Division gaining 5.3 percent on sales of 14,874 vehicles in the same period.

Photo- http://photos.prnewswire.com/prnh/20150501/213308
Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO  

Honda
Honda light trucks continue to resonate with consumers shopping in mainstream market segments, witnessed by yet another robust month for the outgoing 2015 Pilot—even as it makes room for the 2016 model—plus another strong month for the best-selling CR-V as it set a new April record, nearly reaching 30,000 sales; both vehicles contributed to a new April Honda light truck sales record.  Bucking recent trends toward trucks, the Fit blazed another 55+ percent monthly increase while Civic also gained solid ground, up more than 2.8 percent over April 2014.

  • Honda light trucks set a new April record, rising 2.0 percent on sales of 52,635 units.
  • The best-selling CR-V also had record April sales, gaining 3.4 percent on sales of 29,452 vehicles.
  • The outgoing 2015 Pilot posted sales of 11,222 vehicles—a stout increase of 28 percent in April.
  • In the midst of a shrinking sedan market, Civic sales were up 2.8 percent for the month on sales of 28,380 and the amazing Fit posted sales of 6,529 units to leap 55.6 percent in April, while Accord posted strong sales of 27,251 units.

“With the CR-V and current Pilot selling so well, and the HR-V and all-new Pilot soon entering the market, our truck lineup is set to drive a very strong 2015 for the Honda brand,” said Jeff Conrad, Honda Division senior vice president and general manager. “Though the scales are definitely tipped toward trucks at the moment, we’re really pleased at how Fit, Civic and Accord continue to outperform their rivals in the retail marketplace.”

Acura
Even as Acura SUVs continue to perform well, Acura sedans showed renewed strength as the superbly balanced TLX set the bar for the brand in April, with sales of 4,093 units putting the TLX firmly in the top sales tier of its segment and pushing total Acura sales up 5.3 percent for the month. Acura’s pace-setting luxury SUVs—RDX and MDX—also continued with brisk sales in April.

  • Total Acura brand sales gained 5.3 percent in April, with total sales reaching 14,874.
  • TLX drove the April increase on sales of 4,093 units for the month; sedan sales are up 29.4 percent since the beginning of the year.
  • Combined MDX and RDX sales continue to be a formidable force in the luxury SUV game—despite a changeover from 2015 to 2016 model production—with RDX sales reaching 3,972 and MDX finding 4,970 buyers in April for a total of almost 9,000 units for the month.

“The Acura TLX has renewed momentum that will continue to grow in the months ahead as it makes major inroads in the tough luxury sedan market,” said Mike Accavitti, Acura Division senior vice president and general manager. “Despite tight supply during the transition from outgoing 2015 models to newly refreshed 2016 models, the RDX and MDX continued to perform exceptionally well in April.”

AHM Vehicle Sales for Apr 2015

Month-to-Date

Year-to-Date

DSR**%

MoM%

DSR**%

YoY%

Apr 2015

Apr 2014

Change

Change

Apr 2015

Apr 2014

Change

Change

AHM TOTAL

130,068

132,456

-1.8%

-1.8%

464,011

457,810

1.4%

1.4%

Ttl Car Sales

68,491

71,329

-4.0%

-4.0%

237,085

247,156

-4.1%

-4.1%

Ttl Truck Sales

61,577

61,127

0.7%

0.7%

226,926

210,654

7.7%

7.7%

Honda Ttl Car Sales

62,559

66,743

-6.3%

-6.3%

217,289

229,476

-5.3%

-5.3%

Honda Ttl Truck Sales

52,635

51,591

2.0%

2.0%

192,204

176,264

9.0%

9.0%

Acura Ttl Car Sales

5,932

4,586

29.4%

29.4%

19,796

17,680

12.0%

12.0%

Acura Ttl Truck Sales

8,942

9,536

-6.2%

-6.2%

34,722

34,390

1.0%

1.0%

Ttl Domestic Car Sales

67,882

65,050

4.4%

4.4%

234,555

224,245

4.6%

4.6%

     Honda Division

62,148

61,697

0.7%

0.7%

215,519

211,899

1.7%

1.7%

     Acura Division

5,734

3,353

71.0%

71.0%

19,036

12,346

54.2%

54.2%

Ttl Domestic Truck Sales

61,577

61,127

0.7%

0.7%

226,921

210,654

7.7%

7.7%

     Honda Division

52,635

51,591

2.0%

2.0%

192,199

176,264

9.0%

9.0%

     Acura Division

8,942

9,536

-6.2%

-6.2%

34,722

34,390

1.0%

1.0%

Ttl Import Car Sales

609

6,279

-90.3%

-90.3%

2,530

22,911

-89.0%

-89.0%

     Honda Division

411

5,046

-91.9%

-91.9%

1,770

17,577

-89.9%

-89.9%

     Acura Division

198

1,233

-83.9%

-83.9%

760

5,334

-85.8%

-85.8%

Ttl Import Truck Sales

0

0

0.0%

0.0%

5

0

0.0%

0.0%

     Honda Division

0

0

0.0%

0.0%

5

0

0.0%

0.0%

     Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Model Breakout by Division

Honda Division TOTAL

115,194

118,334

-2.7%

-2.7%

409,493

405,740

0.9%

0.9%

    *Accord

27,251

34,124

-20.1%

-20.1%

95,896

113,312

-15.4%

-15.4%

    *Civic

28,380

27,611

2.8%

2.8%

95,102

98,707

-3.7%

-3.7%

     CR-Z

216

369

-41.5%

-41.5%

842

1,308

-35.6%

-35.6%

     FCX Clarity

0

1

-100.0%

-100.0%

0

1

-100.0%

-100.0%

     Fit

6,529

4,197

55.6%

55.6%

24,623

14,641

68.2%

68.2%

     S2000

0

0

0.0%

0.0%

0

0

0.0%

0.0%

     Insight

183

441

-58.5%

-58.5%

826

1,507

-45.2%

-45.2%

     Crosstour

826

1,374

-39.9%

-39.9%

2,872

4,692

-38.8%

-38.8%

     HR-V

0

0

0.0%

0.0%

0

0

0.0%

0.0%

    *CR-V

29,452

28,485

3.4%

3.4%

102,579

96,133

6.7%

6.7%

     Odyssey

11,092

11,639

-4.7%

-4.7%

38,180

39,471

-3.3%

-3.3%

     Element

0

0

0.0%

0.0%

0

0

0.0%

0.0%

     Pilot

11,222

8,765

28.0%

28.0%

48,103

30,796

56.2%

56.2%

     Ridgeline

43

1,328

-96.8%

-96.8%

470

5,172

-90.9%

-90.9%

  ***Memo: Accord FHEV

1,118

1,442

-22.5%

-22.5%

3,703

4,223

-12.3%

-12.3%

  ***Memo: Accord PHEV

5

37

-86.5%

-86.5%

50

106

-52.8%

-52.8%

  ***Memo: Civic Hybrid

386

450

-14.2%

-14.2%

1,415

1,670

-15.3%

-15.3%

  ***Memo: Fit EV

0

50

-100.0%

-100.0%

1

150

-99.3%

-99.3%

Acura Division TOTAL

14,874

14,122

5.3%

5.3%

54,518

52,070

4.7%

4.7%

     ILX

1,631

1,659

-1.7%

-1.7%

5,136

5,800

-11.4%

-11.4%

     RLX / RL

194

353

-45.0%

-45.0%

737

1,531

-51.9%

-51.9%

     TL

10

1,694

-99.4%

-99.4%

66

6,546

-99.0%

-99.0%

     TLX

4,093

0

0.0%

0.0%

13,834

0

0.0%

0.0%

     TSX

4

880

-99.5%

-99.5%

23

3,803

-99.4%

-99.4%

     MDX

4,970

5,180

-4.1%

-4.1%

19,407

19,777

-1.9%

-1.9%

     RDX

3,972

4,344

-8.6%

-8.6%

15,314

14,565

5.1%

5.1%

     ZDX

0

12

-100.0%

-100.0%

1

48

-97.9%

-97.9%

  ***Memo: ILX Hybrid

2

49

-95.9%

-95.9%

14

164

-91.5%

-91.5%

  ***Memo: RLX Hybrid

15

0

0.0%

0.0%

68

0

0.0%

0.0%

  ***Memo: TSX Wagon

1

89

-98.9%

-98.9%

2

393

-99.5%

-99.5%

Selling Days

26

26

101

101

 ****Hybrid

1,925

2,788

-31.0%

-31.0%

6,918

8,978

-22.9%

-22.9%

*

Honda and Acura vehicles are made of domestic & global sourced parts

**

Daily Selling Rate

***

Memo line items are included in the respective model total

****

Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, and RLX Sport Hybrid

 


Cars and Light Trucks Share the Spotlight as American Honda Reports April 2015 Sales