Cars Take Lead Role in American Honda October Sales Gains

Cars Take Lead Role in American Honda October Sales Gains

- Civic leads strong month for Honda car sales, setting new October record with 15 percent gain - All-new 2018 Accord helps America's best-selling midsize car to strong month - Honda Pilot gains 18.5 percent, supported by increased production volume - Acura MDX has strong month with sales of 5,287 based on increased production


SHARE THIS ARTICLE

TORRANCE, California, Nov. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported October sales of 127,353 Honda and Acura vehicles, an increase of 0.9 percent vs. October 2016. With strong sales of passenger cars, Honda Division reported an increase of 1.2 percent on sales of 114,655. Acura Division sales were down slightly at 1.3 percent on sales of 12,698 vehicles.

Honda Civic set a new October sales record as cars took the leading role in Honda's October sales gains.

Honda
Honda delivered another strong month with passenger car sales playing the lead role.  Civic outpaced the market again with another double-digit gain while Accord, strengthened by the debut of the all-new 2018 model, gained 4.7 percent in October. Increased production of Pilot also paid dividends as sales climbed 18.5 percent for the month. Elsewhere in the truck lineup, tight supplies of key model trims checked sales growth.

  • Honda car sales gained 6.3 percent in October, with 60,283 units sold.
  • Civic sales climbed 15 percent on sales of 30,319 for the month, a new October record.
  • Accord posted 26,740 sales, up 4.7 percent with the debut of the all-new 2018 model, with 2.0T and Hybrid variants yet to launch.
  • Pilot sales gained notably in October for the second straight month, with sales up 18.5 percent on sales of 10,285.

“With key competitors resorting to aggressive discounting and heavy incentives even on new models, Honda is riding the growing momentum of a robust product lineup boosted by the all-new Accord,” said Jeff Conrad, senior vice president of the Automobile Division of American Honda. “As the rollout of the new 2018 Accord continues, we’re focused on a strong finish to 2017 and a fourth consecutive year of record sales.”   

Acura
Acura sales were led by MDX, which gained again as it benefitted from higher production volume with the complete shift of production to the East Liberty Plant in Ohio.  And while sedan and RDX sales were challenged by the aggressive incentives by competitors, the NSX had its best sales month since going on sale in 2016 with a 30 percent gain in October.

  • MDX sales were up 4.7 percent in October, with 5,287 units sold.
  • RLX sales are climbing, helped more significantly by the RLX Sport Hybrid as it continues to gain recognition. RLX gained 6.5 percent on sales of 99 units.
  • ILX sales were up 2.6 percent on sales of 1,025 vehicles.

“We’re pleased to see the higher inventory from the move of Acura MDX production quickly result in stronger sales,” said Jon Ikeda, vice president & general manager of the Acura division. “With the redesigned RLX ready to hit the market in the coming days sporting a strong expression of the new Acura design direction, we’ll look to close 2017 with stronger sedan sales.”

 

American Honda Vehicle Sales for October 2017

Month-to-Date

Year-to-Date

October
2017

October
2016

DSR** %
Change

MoM %
Change

October
2017

October
2016

DSR** %
Change

YoY %
Change

American Honda Total

127,353

126,161

5.0%

0.9%

1,358,956

1,354,541

0.3%

0.3%

Total Car Sales

64,162

60,592

10.1%

5.9%

677,343

689,603

-1.8%

-1.8%

Total Truck Sales

63,191

65,569

0.2%

-3.6%

681,613

664,938

2.5%

2.5%

Honda

Total Car Sales

60,283

56,719

10.5%

6.3%

636,700

644,303

-1.2%

-1.2%

Honda

Total Truck Sales

54,372

56,573

0.0%

-3.9%

595,432

577,642

3.1%

3.1%

Acura

Total Car Sales

3,879

3,873

4.2%

0.2%

40,643

45,300

-10.3%

-10.3%

Acura

Total Truck Sales

8,819

8,996

2.0%

-2.0%

86,181

87,296

-1.3%

-1.3%

Total Domestic Car Sales

58,334

52,819

14.9%

10.4%

572,628

635,868

-9.9%

-9.9%

Honda Division

54,554

49,039

15.7%

11.2%

532,907

591,718

-9.9%

-9.9%

Acura Division

3,780

3,780

4.0%

0.0%

39,721

44,150

-10.0%

-10.0%

Total Domestic Truck Sales

63,191

65,569

0.2%

-3.6%

681,613

664,938

2.5%

2.5%

Honda Division

54,372

56,573

-0.0%

-3.9%

595,432

577,642

3.1%

3.1%

Acura Division

8,819

8,996

2.0%

-2.0%

86,181

87,296

-1.3%

-1.3%

Total Import Car Sales

5,828

7,773

-22.0%

-25.0%

104,715

53,735

94.9%

94.9%

Honda Division

5,729

7,680

-22.4%

-25.4%

103,793

52,585

97.4%

97.4%

Acura Division

99

93

10.7%

6.5%

922

1,150

-19.8%

-19.8%

Total Import Truck Sales

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Honda Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

114,655

113,292

5.3%

1.2%

1,232,132

1,221,945

0.8%

0.8%

* ACCORD

26,740

25,551

8.8%

4.7%

277,542

284,170

-2.3%

-2.3%

* CIVIC

30,319

26,359

19.6%

15.0%

314,699

310,142

1.5%

1.5%

  CLARITY

34

0

0.0%

0.0%

566

0

0.0%

0.0%

  CR-Z

18

168

-88.9%

-89.3%

669

2,032

-67.1%

-67.1%

* FIT

3,172

4,641

-28.9%

-31.7%

43,221

47,896

-9.8%

-9.8%

  INSIGHT

0

0

0.0%

0.0%

3

63

-95.2%

-95.2%

  CROSSTOUR

0

1

-100.0%

-100.0%

5

726

-99.3%

-99.3%

* CR-V

27,773

30,306

-4.7%

-8.4%

308,706

293,799

5.1%

5.1%

  HR-V

6,304

6,596

-0.6%

-4.4%

80,338

64,866

23.9%

23.9%

  ODYSSEY

7,301

7,622

-0.4%

-4.2%

82,610

102,457

-19.4%

-19.4%

  PILOT

10,285

8,677

23.3%

18.5%

94,488

99,676

-5.2%

-5.2%

  RIDGELINE

2,709

3,371

-16.4%

-19.6%

29,285

16,118

81.7%

81.7%

***

Memo: Accord FHEV

1,832

1,296

47.0%

41.4%

19,262

4,176

361.3%

361.3%

Memo: Civic Hybrid

2

14

-85.1%

-85.7%

62

869

-92.9%

-92.9%

Acura Division Total

12,698

12,869

2.6%

-1.3%

126,824

132,596

-4.4%

-4.4%

  ILX

1,025

999

6.7%

2.6%

10,098

12,746

-20.8%

-20.8%

  NSX

87

67

35.0%

29.9%

442

150

194.7%

194.7%

  RLX / RL

99

93

10.7%

6.5%

922

1,146

-19.5%

-19.5%

  TLX

2,668

2,714

2.2%

-1.7%

29,181

31,254

-6.6%

-6.6%

  TSX

0

0

0.0%

0.0%

0

4

-100.0%

-100.0%

  MDX

5,287

5,052

8.8%

4.7%

43,469

44,630

-2.6%

-2.6%

  RDX

3,532

3,944

-6.9%

-10.4%

42,712

42,666

0.1%

0.1%

***

Memo: ILX Hybrid

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

Memo: RLX Hybrid

26

13

108.0%

100.0%

187

171

9.4%

9.4%

Memo: TSX Wagon

0

0

0.0%

0.0%

0

0

0.0%

0.0%

Memo: MDX Hybrid

203

0

0.0%

0.0%

1,278

0

0.0%

0.0%

Selling Days

25

26

255

255

  **** Hybrid

2,168

1,558

44.7%

39.2%

21,903

7,462

193.5%

193.5%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

 

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/)

Photo: http://mma.prnewswire.com/media/595062/Honda_Civic.jpg
Logo: http://mma.prnewswire.com/media/595076/HONDA_LOGO.jpg

 

SOURCE American Honda Motor Co., Inc.

Cars Take Lead Role in American Honda October Sales Gains