Central American Internet Users Engage with Many Social Networks, with 97 Percent Using Facebook
comScore Releases 2015 Study of Internet Behavior in Central America
MEXICO CITY, Sept. 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — comScore, Inc. (NASDAQ:SCOR), a leader in digital media analytics, announced the release of the Study Central America 2015 highlighting the current state of digital trends, including social media and mobile usage. The report shows a detailed analysis of the overall media consumption and behavior of internet users, where we can find that more than half of the online audience in Central America spends an average of two daily hours of internet usage across devices.
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Social networking was the most commonly visited online content category among Central Americans, with Facebook ranking as the leader (97 percent reach), followed by Twitter (54 percent). Instagram, Pinterest and Tumblr all saw significant gains in popularity in the last two years.
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comScore Study Central America 2015 |
% of respondents who visited any social media sites in the last 30 days |
|
|
Social Media |
2013 (n=1,070) |
2015 (n=1,028) |
|
|
95% |
97% |
|
|
60% |
54% |
|
|
19% |
38% |
|
|
29% |
32% |
|
Online Blog or message board |
18% |
18% |
|
|
7% |
19% |
|
MySpace |
19% |
12% |
|
Sonico |
20% |
9% |
|
Tumblr |
3% |
7% |
|
FourSquare |
4% |
3% |
|
None of the above |
2% |
1% |
|
Q10. In the past 30 days, have you visited any of the following social media sites? |
|
Social media sites include social network sites (e.g., Facebook or MySpace), online blogs, forums, message boards, and other sharing websites. |
|
Base: Total sample |
To learn more about the study, visit comScore’s recent blog post summarizing the findings.
For further information on comScore Custom Studies or to learn more about the Central America report, please contact us at [email protected].
About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
