NEW YORK, Oct. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — Checkout 51, America’s fastest growing grocery savings app1 is now the first major grocery savings app in the US to be available in Spanish. The Spanish version of the free mobile app will include offers available in the English version of Checkout 51, including savings on diapers, milk, eggs, alcohol and more.
Every Thursday, Checkout 51 provides a new list of offers on everyday items. Shoppers can visit the retailer of their choice, purchase products from the list, and use the app to take a photo of their receipt. When a member’s Checkout 51 savings hit $20, they can cash out and Checkout 51 will send them the money. Providing these savings in Spanish makes Checkout 51 the first of its kind. Existing Checkout 51 members can simply toggle to their preferred language in their app settings, meaning there is no need for an additional app download, and the app will default to a new user’s preferred language when downloaded for the first time.
Hispanics are, by far, the fastest growing population in the US, with 37 million Spanish speakers nationwide, an astounding 233% increase since 19802. Latinos are leading the way in digital device usage, with seventy-nine percent of Hispanic Americans owning smartphones and spending thirteen percent more time using apps or browsing online than the national average3. In addition, the median age of the Hispanic American is 30 years old, twelve years younger than the national average, meaning they also have more buying years ahead of them4. According to the Selig Center for Economic Growth, US Hispanic buying power is projected to reach an estimated $1.7 trillion in the next three years5.
“Hispanics represent nearly one-fifth of the US population, and yet, they are a greatly underserved community,” said Noah Godfrey, Founder of Checkout 51. “Our mission is to make it effortless for families to save money, and we felt it was important to make it easy for native Spanish speakers to save with ease with Checkout 51.”
“As an avid saver, I am thrilled to hear that there is now a grocery savings app specifically for the millions of Spanish-speaking shoppers in the US,” said Mary Sanfeliz, blogger on popular Latino savings site, Cuponeandote. “Checkout 51 makes saving money on everyday products seamless and literally puts money back in your pocket. This is an app that will really benefit the Latino population.”
Checkout 51 launched in Canada in 2012 and in the US in 2014, and was incorporated into News America Marketing’s savings portfolio in 2015. It is now one of the most popular savings apps in North America with over 10 million members. There are presently 57 million Hispanic Americans in the US, representing eighteen-percent of the total population6. Checkout 51 is the first and only grocery savings app offered in Spanish.
1 Based on US Apple App Store, Free Shopping section, April-August, 2016
2 Nielsen: Hispanic Consumers at the Forefront of Mobile Media Consumption. Univision. N.p. 2014. Web 14 June 2016.
3 Lopez, Mark et al. “What is the Future of Spanish in the United States?” Pew Research Center. N.p. 2013, Web 10 June 2016.
4 Patten, Eileen. “The Nation’s Latino Population Is Defined BY Its Youth.” Pew Research Center’s Hispanic Trends Project. N.p., 2016. Web. 11 June 2016.
5 Nielsen: Hispanic Influence Reaches New Heights in the US. Web 23 August 2016.
6 Pew Research Center tabulations of the 2014 American Community Survey (IPUMS) “U.S. Latino Population Growth and Dispersion Has Slowed Since Onset of the Great Recession”.
About Checkout 51
Checkout 51 operates the mobile app that helps consumers save money on their groceries simply by taking a photo of their receipt. Launched in Canada in 2012 and the US in 2014, Checkout 51 is now one of the most popular savings apps in North America1 with over 10 million members. Checkout 51 works with many of the largest packaged goods companies in the world, allowing them to deliver exactly the right offer to the right person at the right time via their unique mobile platform.
The Checkout 51 app is available for free in the Apple App Store, Google Play, and at checkout51.com.
1 Based on ranking in the US & Canadian Apple App Stores, Shopping section
About News America Marketing®
News America Marketing, a subsidiary of News Corp [NASDAQ: NWS, NWSA; ASX: NWS, NWSLV] is the premier marketing partner of some of the world’s most well-known brands. From our iconic Sunday coupon insert, SmartSource Magazine®, to our innovative digital savings platforms, News America Marketing’s SmartSource®-branded advertising and promotion programs are an integral part of America’s shopping routine. We reach millions of consumers each day through our network of 1,900+ publications1, 61,100+ retail stores2, and 300 online partner sites including our own SmartSource.com3. Since 1988, we have delivered advertising and promotions that are proven to help brands succeed.
For more information, please visit newsamerica.com or smartsource.com.
1NAM market list effective February, 2016
2Based on an aggregate of NAM cycle 8, 2016 Coupon Machine for all classes of trade with the exception of specialty stores that accept only Carts or Shelftalk
3As of January, 2016
