CMC Annual Conference Helps Marketers Tap into the Power of C3: Creativity,...

CMC Annual Conference Helps Marketers Tap into the Power of C3: Creativity, Community & CULTURE



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FAIRFAX, Va., Feb. 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will educate the sharpest minds in media, marketing and communications on how to amp up their multicultural marketing innovation at the CMC Annual Conference.

AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.

From June 4 to June 6, the Loews Hotel in Los Angeles will serve as a classroom focused on the Power of C3: Creativity, Community & Culture. Attendees can expect world-class and market-leading speakers, data-driven cultural insights and strategies to help marketers navigate these changing, turbulent times, and inspiring sessions that are ripped from the headlines.

“Following the rebrand of our organization from AHAA to CMC, our Annual Conference will focus on the role of culture not only in the lives of consumers but also in marketing campaigns that deliver a greater return on investment,” said CMC Chair Isaac Mizrahi, co-president and COO of Alma. “In today’s constantly evolving marketplace, you need creativity, community and, above all, culture to have your campaigns resonate and connect meaningfully with your audience. If you don’t have these three elements, you are missing a big opportunity.”

During the CMC Annual Conference, the 2018 Marketer of the Year will be announced, as well as inductees into the CMC Hall of Fame, recognizing a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field, and Rising Stars, the Hispanic marketing industry’s award for outstanding marketing professionals ages 35 and under. Finally, in collaboration with HispanicAd.com, winners of the HAPE Awards (Hispanic Account Planning Executive) also will be recognized.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #CMCpowerof3.

About CMC

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

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SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

CMC Annual Conference Helps Marketers Tap into the Power of C3: Creativity, Community & CULTURE