Colgate® Optic White® Celebrates Latinas’ Radiance in the Digital Sphere at the...

Colgate® Optic White® Celebrates Latinas’ Radiance in the Digital Sphere at the Third Annual #WeAllGrow Latina Influencers Summit

Colgate® Optic White® Introduces New Radiant™ Whitening Toothpaste to the Nation's Most Influential Latinas


NEW YORK, March 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Colgate® Optic White® is excited to celebrate and empower Latinas as a sponsor of the third annual #WeAllGrow Summit, a conference that honors the diversity and creative brilliance of Latinas thriving in the digital sphere. From March 2-4, 2017, Colgate® Optic White® and YouTube beauty stylist Laura Sanchez invite attendees to indulge in an accessory styling session to learn more about the all-new Colgate® Optic White® Radiant toothpaste that can help create a radiant smile.

“It is a gratifying feeling to engage with other storytellers and content creators who share my love for helping women feel their best,” said Sanchez. “Colgate® Optic White® does a great job at giving us the tools to feel radiant and empowered as Latinas by highlighting our best accessory – our smiles.”

The #WeAllGrow Summit is a conference dedicated to elevating and connecting Latina bloggers, creators and entrepreneurs in the digital space through a series of motivational presentations that celebrate diversity and encourage experiential networking experiences. An iconic “Sonrisa Colgate” is an inviting feature when building relationships and Colgate® Optic White® welcomes the opportunity to connect with Latinas in the ever-growing digital space.

To share this experience with the nation’s most influential Latinas, Colgate® Optic White® also invites #WeAllGrow Summit attendees to bring their best #SonrisaColgate moment to life on social media by participating in a “flat lay” #Contest to style and shoot the best beauty tools from directly above for a chance to attend one of the biggest nights in Latin music history on behalf of the brand. To commend the creativity of other participants, four second-place winners will also have the opportunity to win a $200 prize. Follow @SonrisaColgate on Twitter to be part of the conversation from #WeAllGrow and see all of the radiant #SonrisaColgate moments. For official rules, please visit:

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures™, please visit

About #WeAllGrow Summit
#WeAllGrow Summit, in its third sold-out year, is the go-to professional conference produced by the #WeAllGrow Latina Network, a community of digital influencers and creative entrepreneurs, hyperlocal events and annual Summit that boldly propels growth through brand partnerships and community development. The conversation, networking and learning experiences — all bilingual and in-culture — are crafted to create unique and long-lasting connections, as well as professional growth experiences. The connections are also strategically created for marketers, PR professionals and brand representatives to connect with key influencers and business owners — and help all achieve their objectives, because we do grow together.

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Colgate® Optic White® Celebrates Latinas’ Radiance in the Digital Sphere at the Third Annual #WeAllGrow Latina Influencers Summit