NEW YORK, May 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — Colgate Total® has partnered with nutritionist and entrepreneur Chef Lala, yoga instructor and entrepreneur Yudy Arias and dentist Karent Sierra, to launch its Simplemente Saludable (“Simply Healthy”) program. The six-month initiative kicks off this month and empowers Latinas to renew their lifestyle with a focus on well-being, physical and oral health.
Chef Lala, an accomplished chef, cookbook author, food stylist and consultant, will educate Latinas on ways to enjoy traditional Latin cuisine in nutritious ways. Arias, a celebrity yoga instructor will be providing tips and tricks on how to kick off your day with at-home exercise routines. Sierra, a bilingual, Miami-based dentist and Colgate spokeswoman, will share oral health routine tips for a healthier smile. The ladies will create simple, healthy tips that will be published on Colgate’s bilingual Twitter account, @Sonrisa Colgate.
The campaign will also support National Women’s Health Week (NWHW), May 8-14, 2016, with a Twitter party hosted by an expert panel to discuss women’s empowerment and healthy lifestyles. For NWHW, Colgate Total® is inviting women across the country to pledge to Refresh, Restore and Repair their health. To join the movement, Colgate Total® is encouraging consumers to share a “healthy selfie” on social media using #MyColgateSelfie, #NWHW and #SimplementeSaludable. A “healthy selfie” is simply a photo of any activity that contributes to overall health and wellness, whether it’s enjoying a nutritious snack, getting in a quick yoga session, enjoying the outdoors with family, or using Colgate Total® to help improve oral health.
“Our expert panel of influencers are all successful women who have built amazing careers by empowering others to be their healthiest,” said Carla Kelly, General Manager of Multicultural Marketing at Colgate-Palmolive. “We’re incredibly excited to launch the Simplemente Saludable program to empower Latinas nationwide to have a refreshed mindset, an active body, and a healthy dental regimen.”
For more information on Colgate Total® products, visit ColgateTotal.com. Help spread the word on social media about the importance of women taking charge of their health using #SimplementeSaludable #MyColgateSelfie and #NWHW. For more information on National Women’s Health Week, visit www.womenshealth.gov.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at colgatepalmolive.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures™, please visit colgatebsbf.com.
About Colgate Total® Products
The Colgate Total® line features a broad portfolio of products that provide a range of oral care benefits. Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care. Colgate Total® toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours. It is the only toothpaste both approved by the U.S. Food and Drug Administration (FDA)* and accepted by the American Dental Association to fight plaque and gingivitis. Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists.
*Colgate Total® toothpaste is approved through the New Drug Application process to help prevent plaque, gingivitis and cavities. Not approved for the prevention or treatment of serious gum disease or other diseases
