NEW YORK, Oct. 18, 2016 /PRNewswire-HISPANIC PR WIRE/ — For the eighth consecutive year, Colgate Total® is teaming up with the American Diabetes Association® to help raise awareness of the potential link between oral health and diabetes by using the power of laughter. This year, the multi-talented comedic actress Yvette Nicole Brown is leading the “Laugh Out Loud” campaign (#OralHealthDiabetes), which will bring LOL-worthy moments to Americans living with diabetes, all while building awareness of the importance of maintaining the health of the teeth and gums behind those smiles.
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According to the Centers for Disease Control and Prevention, people with diabetes are two times more likely to develop gum disease1. Colgate Total® toothpaste is clinically proven to help prevent or reverse gingivitis, the most common form of gum disease. It is the only FDA-approved2 and American Dental Association-accepted3 toothpaste to help prevent gingivitis. With regular, twice daily brushing, gum health can improve in as little as four weeks4 with Colgate Total®.
In celebration of National Dental Hygiene Month in October and American Diabetes Month® in November, the “Laugh Out Loud” campaign aims to remind people that sometimes laughter can be the best medicine. “When I was diagnosed with type 2 diabetes in 2013, one way I worked through the challenges and lifestyle changes was with humor,” says Yvette Nicole Brown. “I’m excited to partner with Colgate Total to give the diabetes community a reason to come together, laugh and learn how to better manage our oral health and diabetes.”
Colgate Total® encourages the diabetes community to find and share funny tips, stories, images and more by searching and using #OralHealthDiabetes across Facebook, Twitter and Instagram. For more information, visit OralHealthandDiabetes.com or SaludOralyDiabetes.com in Spanish.
About Colgate Total® Toothpaste
Colgate Total® toothpaste has a formula clinically proven to actively fight germs for 12 hours. It is the only FDA-approved2 and American Dental Association-accepted toothpaste3 to help prevent gingivitis. Colgate Total® toothpaste is also the number one toothpaste recommended most by dentists and hygienists. For more information about Colgate Total® toothpaste, visit www.ColgateTotal.com.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s web site at www.Colgate.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright FuturesTM, please visit http://www.colgatebsbf.com.
About the American Diabetes Association
The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. Founded in 1940, the Association’s mission is to prevent and cure diabetes, and to improve the lives of all people affected by diabetes. For more information, please call the American Diabetes Association at 1-800-DIABETES (1-800-342-2383) or visit diabetes.org. Information from both of these sources is available in English and Spanish. Find us on Facebook (American Diabetes Association), Twitter (@AmDiabetesAssn) and Instagram (@AmDiabetesAssn).
1 Centers for Disease Control: http://www.cdc.gov/diabetes/pubs/pdf/ndfs_2011.pdf
2 Colgate Total® toothpaste is approved through the New Drug Application process to help prevent gingivitis. Not approved for the prevention or treatment of serious gum disease or other diseases. As shown in 6 month clinical studies of the general population.
3 Colgate Total® toothpaste is approved through the New Drug Application process to help prevent gingivitis. Not approved for the prevention or treatment of serious gum disease or other diseases. As shown in 6 month clinical studies of the general population.
4 Results improve with continued twice daily use, as shown in 6 month clinical studies of the general population.
