CHICAGO, April 9, 2019 /PRNewswire-HISPANIC PR WIRE/ — Today Corona Extra announces the return of the Corona Estéreo Beach tour with Latin music star Bad Bunny, GRAMMY-nominated rapper-songwriter, whose crossover hits are part of top playlists everywhere.
Following their successful inaugural sponsorship of global Latin icon Wisin’s tour last year, Corona Estéreo Beach is back – this time, as the presenting sponsor for the second leg of Bad Bunny’s X100PRE tour produced by CMN Entertainment.
In its second year, the Corona Estéreo Beach tour will travel with Bad Bunny to 20 cities including Newark, Atlanta, Las Vegas, and Houston. Fans will have a chance to win tickets and possibly even meet the Latin music’s “King of Trap” at any of the tour stops.
Corona Estéreo Beach was created by Corona Extra as a platform to engage music lovers. The concerts will be a sensory experience – building a vibe around the mindset of relaxing with friends and creating an energetic environment alongside Bad Bunny’s vibrant sounds that will get everyone moving. The upbeat atmosphere will offer exclusive access to custom Corona branded experiences for fans across the country, with shareable moments not to be missed.
“Corona Extra is proud to continue Corona Estéreo Beach this year, bringing together beach vibes and great music for fans across the U.S.,” said Ann Legan, Vice President of Brand Marketing, Corona. “It’s always been a priority for Corona to support Latin artists, and this sponsorship with Bad Bunny will bring an authentic voice and immersive experience for consumers looking to unwind and move to the music.”
“I’m thrilled to have Corona join me on my X100PRE Tour to give my fans a taste of Corona Estéreo Beach and showcase their support of Latin music,” It’s not solely about the music – it’s about the culture, creativity, and contributing to the movement that connects us all together,” says Bad Bunny.
Bad Bunny has had a remarkable start to 2019, from releasing his chart-topping debut LP “X100PRE” in late December to kicking off his highly-praised X100PRE tour in March with sold out shows in Miami, Chicago, Portland and Seattle. The high-energy tour has received praise from critics offering a deeper view into his journey in becoming Bad Bunny, and surprise performances from some of Latin music’s hottest artists like J Balvin, Becky G, Farruko and Zion of Zion y Lennox and more.
Pre-Sale Tickets on Sale April 11 at 10AM EDT and General Public Tickets on Sale April 12 at 10AM EDT at CMNEvents.com
ABOUT BAD BUNNY:
Bad Bunny, originally from Puerto Rico, is most recognized for his explosive and infectious trap songs. Rolling Stone magazine has named him “The Four-Billion-Stream Man leading the Latin Trap Explosion.” This talented artist has demonstrated his already overwhelming power, influence and demand with completely sold-out concerts for his “La Nueva Religión Tour” (The New Religion Tour) all over Europe, Latin America and the U.S. His unmistakable voice and rhythm have led him to transition to the general market, where he is already creating waves of revolution with his participation in “I Like It” alongside Cardi B and J Balvin, which reached #1 on Billboard’s Hot 100 chart and has continued to dominate the chart in the top 3 position. He has been nominated to the iHeart Radio Music Award, MTV VMA’s, Latin AMAs, Latin GRAMMYs, and E! People Choice Awards. Earlier this fall, Bad Bunny celebrated being the face of the cover of FADER magazine where the artist boasts a feature story that perfectly recaps his story and properly introduces him to the American market as the Latin trap superstar he has become.
About the Corona Brand Family
Corona has been helping consumers “Find their Beach” in the U.S. since 1981.The Corona brand family is home to Corona Extra, Corona Light, Corona Premier, Corona Familiar, and in 2019, the national launch of Corona Refresca- the first FMB to join the lineup. Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Corona Extra continues to be the No. 1 most loved brand among Hispanic and total population drinkers ages 21-54. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company.
Corona Media Contact:
Nikole Flores
[email protected]
Stephanie McGuane
Constellation Brands
[email protected]
Photo – https://mma.prnewswire.com/media/858691/Bad_Bunny.jpg
Logo – https://mma.prnewswire.com/media/858692/corona_Logo.jpg
SOURCE Corona
