GIMLI, Manitoba, Oct. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — Crown Royal is adding a delicious offering to its family of whiskies with the introduction of Crown Royal Vanilla Flavored Whisky, a blend of hand selected Crown Royal whiskies infused with the rich flavor of Madagascar Bourbon Vanilla. The result is a unique whisky bursting with the flavor of vanilla and the distinctive smoothness of Crown Royal.

A drink for all seasons, Crown Royal Vanilla can be enjoyed on the rocks, as a chilled shot, mixed with a variety of sodas for a Vanilla-forward take on hard sodas or as the key ingredient in unique twists on classic cocktails like the Vanilla Old Fashioned or Vanilla Hot Toddy.

Crown Royal Vanilla Flavored Whisky begins with a nose of rich vanilla bean with delicate hints of oak. The taste opens with a delicious, creamy vanilla flavor followed by a smooth, light whisky finish. The mouthfeel is viscous and warm, and the aftertaste is reminiscent of crème brulee.

“Vanilla is such a classic flavor that people around the world crave,” said Jim Ruane, Crown Royal Brand Director. “Infusing our Crown Royal whiskies with the flavor of Madagascar Bourbon Vanilla allows us to highlight the vanilla notes found in many whiskies, including Crown Royal Deluxe, and share a delicious new offering with consumers.”

Crown Royal Vanilla is enclosed in the signature box and felt bag that Crown Royal consumers have grown to know and love. The packaging incorporates tan and cream hues with imagery of vanilla leaves on the bottle’s label. Crown Royal Vanilla (70 proof, 35% ABV) will be sold at a suggested retail price of $24.99 for a 750 ml bottle and is currently available nationwide.

The launch of Crown Royal Vanilla will be supported through the implementation of a full marketing mix including television, print and online advertising, as well as public relations, digital extensions and point of sale materials featuring the tagline, “Vanilla So Good.” A Crown Royal Vanilla commercial featuring actor/comedian J.B. Smoove will debut nationally on television and social media platforms beginning in early October.

Want to be truly smooth? Make sure to enjoy your Crown Royal Vanilla in moderation.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

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