DALLAS and NEW YORK, Jan. 25, 2016 /PRNewswire/ — Dieste Inc., a leading multicultural communications agency in U.S., has named Ciro Sarmiento its new Chief Creative Officer (CCO), effective February 1st. Dieste’s previous CCO Paco Olavarrieta will remain with the agency, as a ‘Craft-Maestro”, adding his experience to specific creative projects.
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“Ciro is one of the most accomplished creative executives in our field. And we felt like he was ready to take the helm of CCO, giving continuity to the great momentum we have as an agency,” said Dieste’s CEO Greg Knipp.
Sarmiento joined Dieste in 2013 as an executive creative director under Olavarrieta’s creative guidance. “When I invited Ciro to join the agency I knew that I had found a potential candidate to succeed me. And for the last year Greg, Tony Dieste, Ciro and I worked together on a succession plan, giving Ciro all the tools and support needed for a harmonious and successful transition,” said Olavarrieta.
Dieste celebrated its 20th anniversary on last December and according to the agency’s leadership team, it is going through one of its best moments. “I’m extremely excited about the opportunity of helping to shape the agency’s next 20 years,” said Sarmiento. The agency was recently recognized with two Cannes Lions, two Clio awards, 2016 Ad Age Standout and several other awards for platforms developed for its clients.
About Dieste, Inc.
Dieste, Inc., the company for the new multicultural connected age, develops creative solutions and services to grow our clients’ businesses. As an innovator in our field and the most awarded agency in its class, Dieste, Inc. is a three-time Ad Age Multicultural Agency of the Year winner. We are at the crossroads of technology, design and addressability, and our work spans from business consulting and product innovation to mobile/social communications and brand development. Dieste was established in 1995 and is part of Diversified Agency Services, a division of Omnicom Group Inc. (NYSE: OMC). www.dieste.com
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
For more information contact:
Carla Eboli +1 (214) 259-8039
[email protected]
