MIAMI, Aug. 4, 2014 /PRNewswire-HISPANIC PR WIRE/ — Having an over-flowing closet is a dream-come-true for many women, and Discovery Familia makes this dream a reality in its new original production DESAFIO FASHIONISTA, a series designed as a fashion competition during which four women take on challenges to reveal who is the ultimate fashionista. The series will air Fridays at 9PM ET/ PT starting August 15th.

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In each episode of DESAFIO FASHIONISTA, four contestants will take part and will need to win different tests. During each one of the challenges they will have to put together the perfect look to wear on three distinct, special occasions: a beach wedding, a blind date and a job interview, among others. The judges' panel — made up of Mexican model, actress and blogger Adriana Abascal, who is also the series' host; Mexican presenter Olivia Peralta; Colombian fashion editor Juan Carlos Giraldo; and a special guest panelist on each new episode — will evaluate the personal taste, elegance, creativity and, above all else, the keen sense of style of each of the contestants.

"The Latina woman, by nature, likes to take care of herself, and is interested in looking good and in knowing the
latest fashion trends. DESAFIO FASHIONISTA is a series with a fun and innovative format that was developed based on her likes and needs," commented Bilai Joa Silar, VP of Content, Discovery Familia.

At the end of each episode, the two final participants go up against one another and the lucky winner will take home a complete wardrobe of clothes, shoes and accessories.

To learn more about Discovery Familia programming and news, please follow us on facebook.com/discoveryfamilia.

About Discovery Familia

Part of Discovery Communications, Discovery Familia is the only Spanish-language channel dedicated entirely to Hispanic mothers and the things that matter in their lives: their children, their homes and their time. During the day, the Discovery Kids block provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming to prepare them for the world around them. In the evening, the channel offers programming for moms, focusing on such topics as childcare, the home, food, health and beauty. With trustworthy content and top-quality entertainment, Discovery Familia is a place for Hispanic moms and their children to call "home." For more information, please follow us on Facebook at facebook.com/discoveryfamilia.