ATLANTA, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — The leading publishing, conference, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products will recognize the top advertising creative and marketers in the multicultural health marketing industry.  As part of the third annual Multicultural Health (MCH) National Conference, DTC Perspectives will host two separate award shows to honor 13 Outstanding Multicultural Health Marketers of the Year as well as reveal the winners of the Multicultural Health Marketing Awards. The MCH National will be held Oct 15-17 in Atlanta.

Outstanding Multicultural Health Marketers of the Year

The first ever Outstanding Multicultural Health Marketers of the Year awards will be given out to recognize extraordinary health marketers who drive innovation and work toward better patient health outcomes among the key multicultural populations in America.  DTC Perspectives will recognize the honorees at a ceremony sponsored by Prime Access on Oct. 15 as a part of the MCH National conference.

The Outstanding Multicultural Health Marketers of the Year for 2014 are…

Jennifer Borgmann, Manager Global Marketing Communications, Merck
Tito Colon, Sr. Director, Head of Multicultural Markets, Aetna
Robyn Gilson, VP Customer Strategies & Viewpoints, WellPoint (Anthem Blue Cross Blue Shield)
Kathy Gram, Director Patient Advocacy, Millennium: The Takeda Oncology Company
Tina Hoff, SVP & Director, Health Communication & Media Partnerships Program, Kaiser Family Foundation
Kathy Johannesen, AVP, Marketing and Community Relations, Lutheran HealthCare
Jessica Lacy, Deputy for Programs, Prevention Communications Branch, Division of HIV/AIDS Prevention, National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention, Centers for Disease Control and Prevention
Colleen Sellers, Director Allergy Franchise, McNeil Consumer Healthcare
Jeremy Shepler, Director Patient Centric Marketing, Diabetes Marketing, Novo Nordisk
Tony Suarez, Director of Marketing, Multicultural Consumer Experience, Humana
Dennis Taipina, Cross Cultural Marketing Director, Novartis Pharmaceuticals
Lisa Valtierra, Assoc. Director Cross Cultural Marketing, Boehringer Ingelheim Pharmaceuticals, Inc.
Amber Webster, Marketing Director, Asian Markets, UnitedHealthcare

Multicultural Health Marketing Awards

The rapidly growing industry of multicultural health communications celebrates best-in-class advertising creative at the third annual MCH conference. Narrowed from over 140 finalists, Gold, Silver, and Bronze winners for 16 advertising award categories will be announced during a ceremony on Oct. 16.

“The Multicultural Health Marketing Awards bring together the healthcare and advertising industries to honor those making communications and care more culturally relevant,” says Bob Ehrlich, CEO, DTC Perspectives.  “Congratulations to the finalists for their great work, which was chosen from a diverse panel of ads in various categories across a number of media channels.”

CLICK HERE TO VIEW ALL MULTICULTURAL HEALTH MARKETING AD AWARDS FINALISTS

Please join DTC Perspectives in congratulating the first class of Outstanding Multicultural Health Marketers and honoring best-in-class marketing at the 2014 Multicultural Health National.  Click here to register for the Multicultural Health National Conference or contact the DTC Perspectives office at 770-302-6273.

About Prime Access
With over 20 years of success, Prime Access is the only full-service advertising and marketing communications company at the intersection of health care and multicultural markets.

We are uniquely positioned to help organizations navigate the rapidly changing health care and multicultural landscapes. We are Cultural Catalysts with an unparalleled reach to 18 cultures and a top multicultural health care agency. Our key differentiators are our strategy and analytics methodologies. It is our belief that census data and cultural insights are not enough to build the best business case for multicultural strategies. Cultural methodologies require a different approach relative to traditional marketing ROI. We activate multicultural capabilities beyond just consumers and go across key health care professional stakeholders. Prime Access has created and is continuing to build successful campaigns for many of the world’s largest brands and multicultural capabilities for corporations, and we continue to be recognized with numerous industry awards and accolades.

About DTC Perspectives
DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives Magazine, DTC in Focus, and several leading conferences including the flagship event, the DTC National Conference.  Please visit www.dtcperspectives.com for more information.

Contact: John Woodbridge
P: 770-302-6273 x105 
Email: [email protected]