SAN JOSE, Calif., March 4, 2025 /PRNewswire-HISPANIC PR WIRE/ — El Mexicano Brand®, a leader in authentic Mexican food products, is proud to announce its official partnership with Atlas FC and their upcoming tour in California during the March international brake, highlighted by the Clásico Tapatío against Chivas de Guadalajara, one of the most iconic rivalries in Mexican soccer. This highly anticipated event will take place on March 20, 2025, at PayPal Park in San Jose, California.
The Clásico Tapatío is expected to draw thousands of passionate soccer fans from across California, celebrating the historic rivalry between Guadalajara, Jalisco’s two legendary clubs. El Mexicano® Brand, known for its wide range of authentic dairy, meat, and grocery products, will bring its rich traditions to the heart of the action in various ways, including branding presence on Atlas FC’s training jersey, sponsoring the social responsibility activities of Valor Rojinegro, social media posts in the Rojinegros official channels, enhancing the fan experience with exciting game-day activations, product sampling opportunities, and giveaways.
“Partnering with the Clásico Tapatío is a perfect match for El Mexicano®,” said Gustavo Márquez Jr., CEO of Marquez Brothers International, Inc., owner of El Mexicano Brand®. “Soccer is a key part of Mexican culture, and we are thrilled to be part of this event where fans from both countries come together to celebrate not only the game but also the rich heritage that unites us. We look forward to being part of the dynamic atmosphere and sharing our products with the passionate soccer community.”
As part of the partnership, El Mexicano® Brand will have an exclusive presence in and around PayPal Park, offering tastings of its popular products and engaging with fans throughout the match. The Clásico Tapatío between Chivas de Guadalajara and Atlas FC is one of the most highly anticipated soccer events of the year, and with El Mexicano®’s involvement, the match promises to be even more memorable.
Tickets for the match are on sale now. For more information about the Clásico Tapatío or to purchase tickets, visit: ticketmaster.com or ticketon.com .
In addition to its presence during the Clásico Tapatío, El Mexicano Brand® will also feature on Atlas FC’s training jersey ahead of their match against Cruz Azul in Fresno, California, on Saturday, March 22, 2025, and will actively engage with La Fiel Rojinegra through La Furia social media channels.
About El Mexicano® Brand
For over 40 years, El Mexicano® Brand has been a trusted name in authentic Mexican products, offering a wide variety of high-quality items, including cheeses, cream, yogurt, meats, jalapeños, and more.
Follow El Mexicano® Brand on social media:
Instagram: @ElMexicanoBrand
Facebook: El Mexicano Brand
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SOURCE Marquez Brothers International
