Enterprise Rent-A-Car Emphasizes the Company’s “We’ll Pick You Up” Service in New and Engaging Way
Enterprise Rent-A-Car to Debut First-Ever Hispanic Marketing Campaign
ST. LOUIS, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Enterprise Rent-A-Car, the brand well-known for its superior customer service, is rolling out a new marketing initiative that highlights its signature “We’ll Pick You Up” service.
Logo – http://photos.prnewswire.com/prnh/20130730/MM55552LOGO-d
Beginning today, the company will debut “Vamos Por Ti” (We’ll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign focuses on Enterprise’s offer to pick up local neighborhood car rental customers at no extra cost.
Recent qualitative research conducted by Bromley – the agency responsible for developing the Hispanic marketing campaign – indicated that while affordable prices and comfortable, reliable, fuel-efficient vehicles lead Latinos to rent from Enterprise, many were unaware that the signature pick-up service is complimentary. The campaign’s creative approach is pan-Hispanic as it showcases U.S. Latinos from multiple countries of origin sharing the news about this benefit, leveraging the power of word-of-mouth, which is so prevalent in the Hispanic community.
“Vamos Por Ti” will come to life in TV, radio and digital advertisements, as well as in-store collateral. Advertisements will debut in six pilot markets in Texas and New Mexico, with potential to expand into additional markets later this year.
“Our first fully-dedicated Hispanic marketing campaign allows us to share what we’re well known for – picking our customers up,” said Lee Broughton, assistant vice president, Enterprise Brand Marketing, North America. “‘We’ll Pick You Up’ has for decades been a service benefit that sets us apart in the marketplace, and we’re excited to show how this unique value proposition resonates with different cultures within Pan-Hispanic communities.”
The “Vamos Por Ti” campaign was developed by Bromley.
For more information about Enterprise, visit www.enterprise.com.
About Enterprise Rent-A-Car
Founded in 1957 and known for an extensive network of convenient locations, affordable rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that is the highest-ranked car rental brand in the J.D. Power 2014 North American Rental Car Satisfaction StudySM and was ranked on BusinessWeek magazine’s annual list of “Customer Service Champs” for four years in a row.
About Bromley Communications, LLC.
Bromley is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions. The agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications’ client roster includes General Mills, Western Union, National Basketball Association, Enterprise Holdings, Inc. Learn more at http://bromley.biz.
