SANTA MONICA, California, March 14, 2016 /PRNewswire-HISPANIC PR WIRE/ — Entravision Communications Corporation (NYSE: EVC), a diversified media company serving U.S. Latino audiences and communities, today launched their first interactive mobile app for its marquee, nationally syndicated radio show, El Show de Erazno y la Chokolata. With the new El Show de Erazno y la Chokolata app, Entravision’s radio and mobile audiences can now engage through a rich digital experience tied to the show’s on-air and streaming audio. The app also presents advertisers with a new, interactive and immersive platform to reach targeted U.S. Latino demographics.
“In partnering with Clip Interactive to create this new mobile app, we have created a completely interactive way for our U.S. Latino audience to experience the rich and vibrant content of the hit El Show de Erazno y la Chokolata,” said Jeffery Liberman, Chief Operating Officer of Entravision. “We have fortified the app with advanced, highly engaging user capabilities, maximizing options for our advertising partners to build and customize their marketing plans.”
All aspects of El Show de Erazno y la Chokolata have been turned into interactive pieces of content that fans can engage with via the app, allowing the audience to connect with the show in real time through a visually shared experience. App listeners can now watch videos, enter contests, send voice messages, participate in polls and surveys, view social posts, browse photos and instantly respond to Erazno’s live calls to action. These hyper-interactive capabilities will provide advertisers and brands with real time response and lead generation opportunities, making El Show de Erazno y Chokolata a powerful component of their marketing programs.
The ad-supported app, which has already generated close to 100,000 downloads provides a vast range of creative and dynamic options for advertisers, such as video, free music, tap-to-call, tap to-URL, scratch-off, secret word, polling/surveys, and talk back features to name a few. Affiliates who subscribe to the show now have wider distribution and the ability to make their programming and advertising content cooperative.
“We are excited to begin our mobile partnership with Entravision in creating their first radio personality app for their nationally syndicated El Show de Erazno y la Chokolata,” said Bill Freund, Chief Revenue Officer and Senior Vice President for Clip Interactive. “The early user growth and engagement data we are seeing validates the need for listeners from both the broadcast and stream to be able to engage with their most favored and trusted radio personality. Further, the app provides a great user experience as well as digital metrics for Erazno’s advertisers.”
Entravision will have access to Clip’s analytics dashboard, which includes customized reports regarding listener downloads, interactions, demographics and overall engagement with the app, empowering Entravision’s Marketing Solutions team with actionable insights to guide their valued advertising partners’ spot choices.
Entravision’s El Show de Erazno y la Chokolata app is now available on Android and iOS. El Show de Erazno y La Chokolata is a top performing radio program on 80 affiliate stations in 68 markets covering 84% of Hispanics 18-49, including 9 of the top 10 Hispanic markets and 20 of the top 25 Hispanic markets. El Show de Erazno y La Chokolata includes characters Erazno, La Chokolata, and El Doggie, that tackle everything from news and health to love advice, using comedy to entertain listeners through skits and impersonations, engaging with their live audience during each show. The program is exclusively represented by Entravision Solutions. To connect with El Show de Erazno y la Chokolata online, check out their Facebook at https://www.facebook.com/eleraznoylachokolata.
About Entravision Communications Corporation
Entravision Communications Corporation is a diversified media company with an integrated platform of solutions and services that includes television, radio, digital media and data analytics to reach Latino audiences across the United States and Latin America. Entravision has 58 primary television stations, including in 20 of the nation’s top 50 Latino markets, and is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMás network. Entravision also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations, and Entravision Solutions, a national sales representation and marketing organization specializing in Spanish-language media platforms and radio networks. Entravision also offers a variety of digital media platforms and services, including digital content, digital advertising platforms, including the #1-ranked online advertising platform in Hispanic reach, according to comScore Media Metrix®, and data analytics solutions designed to maximize the opportunity for advertisers and marketers to connect with the growing Latino consumer market. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.
About Clip Interactive
Clip Interactive is fundamentally changing the way the world interacts with radio. Fans are now directly connected to stations, personalities and artists through an interactive digital platform tied to radio. Users have the ability to interact with exclusive content and anything heard, past or present, over the broadcast or stream. To learn more, visit ClipInteractive.com.
