MIAMI, March 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Alexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, is joining Nobox, a pioneer full-service marketing agency to continue developing its strong Latin America business, as CEO and Partner. Hohagen will bring his experience with advertising and technology in these markets with the goal to further enhance the agency’s relevancy and footprint for its marquee clients including Netflix, PlayStation, Hotel Tonight, Marriott, Copa Airlines, Royal Caribbean and Volkswagen.
“Nobox’s work for some of the world’s leading brands, bringing relevant digital strategies to Latin America, made it quickly the most consistent digital agency in the region. We were attracted to Nobox because of the combination it brings of creativity and technology, to achieve amazing results for its clients. We are thrilled to be part of it,” Hohagen said.
In addition to Hohagen, Pedro Cabral, founder and former CEO of Agencia Click in Brazil and former Chairman of Isobar Global, will become the new Chairman and Investing Partner, joining Co-Founder Jayson Fittipaldi, who will remain as Chief Creative Officer. Carlos Garcia, Co-Founder and former CEO of Nobox will remain a partner and advisor on innovation as he leads a new venture in marketing tech.
“Through the way Nobox approaches marketing, we are able to deliver solutions in a broad way, allowing us to eliminate media waste; and that is crucial for Latin America companies today,” Cabral added.
Nobox is a full-service marketing agency with more than 15 years in the market. With a philosophy of creating meaningful relationships between brands and consumers, the group has managed to position themselves as leader in creating marketing strategies based on people. With a clear focus on digital and social, Nobox supports brands to achieve their objectives online and beyond.
“Since co-founding the agency with Carlos Garcia back in 2001, our focus has always been on becoming the most relevant digital agency around. The experience that Pedro brings in digital, along with the knowledge in performance marketing and success that Alexandre has reached spearheading the launch of both Google and Facebook in the Latin American and US Hispanic markets, are the perfect combination to take our work to the next level,” said Fittipaldi.
“Having Alexandre as our partner at Nobox is a validation of the success of this independent agency and its potential,” said Garcia. “Welcoming Pedro and Alexandre to our partnership puts Nobox in a fast track to work with the world’s largest brands and contribute to their success at the highest level.”
Growth is a big objective to Nobox, which will now broaden its offering as part of the considerable change ahead. In 2016, Nobox has the opportunity to continue developing in the US Hispanic and Latin America region, even though some markets are going through tough times: “We see a big opportunity in Latin America. We believe that now is the perfect time for us to grow, especially as some markets struggle. Our approach is very much focused on impact and results; and that’s exactly what clients will be focused on moving forward,” Hohagen said.
ABOUT NOBOX
Headquartered in Miami, Nobox is a full-service marketing agency that combines creativity and technology to connect global brands with consumers in ways that will move the business needle. It provides results driven marketing strategies and campaigns focused in Latin America and the US Hispanic Markets, for clients as Netflix, PlayStation, Marriott, Copa Airlines, Royal Caribbean, Volkswagen, Hotel Tonight, and REV Group.
Media contact:
Maria Alejandra Ghersi mghersi@mileniumgroup.la
