MIAMI, July 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — Fuego Enterprises, Inc. (OTCUS: FUGI), a diversified holdings company focused on business opportunities in Cuba and the United States, is positioning itself to enter what many predict will be the biggest market in the Caribbean: online classified ads and e-commerce in Cuba.
After recently acquiring majority control of U.S.-based website Porlalivre.com, a Craigslist-style marketplace and classified advertising hub for Cuba, Fuego (FUGI) currently is enhancing the platform to become the most trusted site for Cubans to purchase new and used goods as well as services. Already the leading public classified ads portal dedicated to the Cuban market, Porlalivre.com boasts thousands of new ads every day in more than 100 categories and draws hundreds of thousands monthly average visitors.
Created with the mission to “Making your life easier,” Porlalivre.com offers the classified ad categories most wanted in the Cuban market today, including apartments and real estate, handmade products, art pieces, electronics, jobs, travel, repair services, construction, buying and selling cars, clothes, beauty products and many more.
Users currently do not pay anything to buy and sell goods and services via the platform, and conduct their own private negotiations and transactions without Porlalivre participating. However, Porlalivre recently initiated a revenue model in which users can pay for preferred ad placements in search results (similar to google paid search results). Now part of OnCuba, the largest communication platform on Cuba for the US market, it offers a comprehensive crossover advertising solution for companies interested in reaching Cubans in the island and abroad. And soon users in the U.S. and Cuba will be able to purchase artisanal and handmade goods from Cuba. Once online merchant transactions become legal in Cuba, Porlalivre.com plans to gain significant revenues from those online transaction fees, similar to time-tested models like those of Amazon and eBay.
While a few other classified ad platforms exist in Cuba, they have been cobbled together using outdated technology and modes—thus limiting geographic reach, search capabilities and results. Porlalivre’s advanced technology and infrastructure makes it superior in numerous ways, including:
- Geographic location data: Porlalivre offers details on specific location properties, such as province and municipality, and each province has its own subdomain allowing users to view ads only from particular provinces.
- Search capabilities: Currently unparalleled in Cuba, Porlalivre search capabilities deliver results despite the use of synonyms, plural vs singular and spelling mistakes. The results are organized as to such criteria as relevance and publication date.
- Organization categories: More than 100 categories are available to further facilitate the search for what is sought based on the category. Porlalivre technology is flexible and adaptable to easily add additional categories based on user demand.
- Speed and design: Porlalivre offers fast load and image processing that is fully responsive via the internet as well as mobile phones.
“Fuego Enterprises is pleased with the opportunity to have Porlalivre in our business portfolio for Cuba, and we have a great team working in sync on all future developments,” states Ariel Machado, Fuego (FUGI) Vice President and President of Porlalivre, Inc.
“Already the site is very successful and popular among Cubans, despite the connectivity limitations in the island. We believe Porlalivre will pioneer e-commerce in U.S. for original Cuban goods, as well as deliver an exceptional opportunity to Cuban business owners by offering a trusted and secure environment to reach thousands of users across the island and abroad and conduct their services and transactions, once allowed,” adds Machado.
About Fuego Enterprises, Inc. (FUGI)
Founded in 2004, Fuego Enterprises, Inc. is a diversified holdings company focused on business opportunities in Cuba and the United States with operations in Media and Entertainment, Telecommunications, Travel, Real Estate and other industries. Fuego Enterprises also publishes two magazines: OnCuba (www.oncubamagazine.com) and ART OnCuba, the first Cuba-focused monthly and quarterly bilingual magazine publication with national distribution in the U.S. Both magazines are published in hard copies and electronic formats and is distributed in select Barnes & Noble stores throughout the United States. They are also distributed in Cuba and OnCuba the official and exclusive “in-flight” magazine for almost all flights from the U.S. to Cuba.
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