SANTA CLARA, California, Sept. 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — California’s Great America and Electronic Arts (EA), a global leader in interactive entertainment, are teaming up to create a first-of-its-kind guest experience at Great America. The dynamic new attraction will feature settings and characters from EA’s critically acclaimed Mass Effect™ videogame series developed by BioWare™ and will open next season in a newly renovated Action Theater.
Riders will climb aboard motion-based seating and wear 3D glasses as they are taken on a thrilling adventure. A live performer will curate the journey and appear to interact seamlessly with the next generation 3D visuals. These elements will be integrated with motion seating, high tech sound and other 4D effects to create a truly compelling and immersive attraction. Guests will travel through space to a distant planet, face off against bigger than life adversaries and ultimately help save the day.
“Partnering with a world-wide gaming leader like EA will enable us to build an incredible user experience for our guests,” said California’s Great America Vice President and General Manager Raul Rehnborg. “This combination of technology and creative videogame content is sure to usher in a new wave of entertainment innovation in amusement parks.”
“EA and BioWare are thrilled to partner with Great America and see one of our most iconic games turned into an exciting high-tech attraction,” said Patrick O’Brien, Vice President of Entertainment and Licensing, EA. “Having a partner who shares our commitment to thrilling our fans is extremely important to us and we look forward to building an attraction that will appeal to the Mass Effect fan-base and introduce it to many more.”
California’s Great America is owned and operated by Cedar Fair Entertainment Company, a publicly traded partnership that is listed for trading on The New York Stock Exchange under the symbol “FUN.” In addition to California’s Great America, Cedar Fair owns and operates ten other amusement parks, three water parks, one indoor water park, and five hotels. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract.
Mass Effect and BioWare are trademarks of Electronic Arts Inc. or its subsidiaries.