Category Leader Recognized as a 2025 NEXTY Award Finalist for Pace-Setting Innovation in Yerba Mate

SEBASTOPOL, Calif. and VENICE, Calif., March 7, 2025 /PRNewswire-HISPANIC PR WIRE/ — Guayakí Yerba Mate, a pioneer in organic beverages, and regenerative business, is breathing fresh life into the beverage aisle with its biggest expansion yet. Featuring bold new flavors and fresh formats, the lineup—now rolling out nationwide—makes yerba mate easier than ever to enjoy. At the heart of this expansion is Sparkling Cherry Jubilation, a NEXTY Award finalist at Expo West, offering a nostalgic and refreshing take on an OG classic, the Shirley Temple.

Yerba mate has been shared in South America for centuries, known as the “sacred mother herb” and a symbol of connection and vitality. Its appeal endures: Datassentials revealed that yerba mate is a top trend for 2025, with 46 percent of consumers eager to try it.

Guayakí honors its cultural roots as a naturally caffeinated beverage rich in bioactive compounds while evolving the experience for today’s lifestyles. From traditional loose leaf to sparkling refreshers and no added sugar options, every product is crafted with organic, regenerative ingredients—supporting the planet, celebrating tradition, and delivering the sustained energy yerba mate is known for.

“Yerba mate is having a moment, and it’s amazing to see more people embracing the vitality, balance, and connection it brings into daily life,” said Jennifer Brush, VP, Product Innovation and Brand at Guayakí Yerba Mate. “With these new products, we’re celebrating the magic of mate in fresh, exciting ways—inviting even more people to share in the experience.”

What’s New for Guayakí

• Sparkling Cherry Jubilation: A NEXTY Awards finalist in the Certified Organic Product category, this canned sparkler reflects Guayakí’s commitment to organic integrity, regenerative agriculture, and bold innovation. It blends nostalgic cherry with subtle floral notes and 80mg of natural caffeine for a smooth, balanced boost.
• Bravo Mango: A tropical, non-carbonated blend of creamy, floral mango and bright citrus, balanced with yerba mate in a can. With 150mg of caffeine and just 2g of sugar, it delivers a refreshing, no sugar added boost.
• Strawberry Hibiscus: A throwback to 90s bottled brews, reimagined with a sophisticated twist—juicy strawberry meets bright hibiscus, layered with a blend of roasted and traditional mate for a rich, herbal depth.
• Summer Peach: A balance of rooibos and yerba mate, infused with juicy peach, creamy nectarine, and delicate white flower notes. Like all of Guayakí’s bottled brews, it delivers a smooth, natural boost with about as much caffeine as a shot of espresso, plus theobromine (also found in chocolate) and polyphenols for balanced energy.
• Reimagined Flavors with New Names: Awakening Orange, Citrus Spark, and BerryMint Bliss – Fan-favorite flavors, now enhanced with bolder taste and new names.

Alongside these fresh offerings, Guayakí has introduced new packaging and formats—including slim cans for four-packs—for added convenience and a modern edge. These updates make yerba mate more accessible than ever, offering a mindful alternative to coffee, tea, and synthetic energy drinks.

For more updates, visit www.Guayaki.com or follow @guayaki on social media.

About Guayakí Yerba Mate

Based in Sebastopol and Venice, California, Guayakí [Gwy-uh-kee], the 2024 Mindful Awards Company of the Year, is the leader in yerba mate [yer-bah ma-tay] beverages. As a certified B Corp and registered Social Purpose Corporation, Guayakí’s regenerative business model aspires to create a net positive impact in the world throughout its operations and supply web, starting at the source. That’s why Guayakí sources shade-grown, certified regenerative, organic, and fair trade mate that helps conserve and restore the Atlantic Forest in South America. Guayakí works closely with smallholder and Indigenous producers to implement its high environmental and social impact standards and invest in community-driven projects. Guayakí products are available at more than 45,000 stores across the U.S. and Canada. More information about retail locations and products can be found online at www.Guayaki.com.

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SOURCE Guayakí Yerba Mate