Herradura Invites Artists to Transform Tequila Oak Barrels into Works of Art
Herradura Barrel Art Collection to Award over $100K to Artists and $70K to Charity
LOUISVILLE, Ky., Aug. 11, 2014 /PRNewswire-HISPANIC PR WIRE/ — Tequila Herradura, one of Mexico’s most historic and renowned ultra-premium tequilas, announced today the launch of its second annual “Barrel Art Collection.” The program gives artists an opportunity to create original art pieces using Tequila Herradura’s oak barrels as their medium. Artists in Atlanta, Austin, Chicago, Los Angeles, Miami, New York, and San Francisco are invited to participate for a chance to win $10,000 per market. To further demonstrate Herradura’s commitment to art, the brand will donate $70,000 to Creative Capital, an organization that supports innovative and adventurous artists nationwide through funding, counsel and career development services.
“At Casa Herradura we mature our tequila in oak barrels and consider the finished product a true work of art,” said Mark Grindstaff, Brand Director, Tequila portfolio. “We are thrilled to create a platform where artists can use these same barrels as their medium for creating unique pieces to be showcased for our fans.”
Consumers in each key market will have an opportunity to see these creations in their markets. All participating artists will be given an empty oak barrel to serve as the canvas for their inspiration. First place winners in each city will receive $10,000; second place will receive $3,000; and third place will be honored with $1,000. Each local competition will be judged by art critics, aficionados, collectors and friends of Tequila Herradura who have an interest or love for art. Artists’ works will be judged based on originality, creativity, overall quality and inclusion of elements and values that represent Tequila Herradura.
“It’s amazing that a brand like Herradura supports artists in such a dramatic and positive way,” said Micah and Whitney Stansell, 2013 grand prize winners. “Through the Barrel Art Challenge, our artistic capabilities were brought to life with this unique opportunity that posed no limits. From meeting different artists and making new friends, to the grand finale event we had a great experience and would recommend it to anyone.”
Artists interested in participating need to contact Heather Kleisner at email@example.com and provide a bio, imagery of artwork, or a link to their website. Click here to view the 2013 Herradura Barrel Art artist video: http://youtu.be/mmhY8Bn3lwY.
About Tequila Herradura
Tequila Herradura is an ultra premium 100% agave tequila crafted using traditional production methods. Crafted by Casa Herradura using only the most mature blue agave and artisanal methods, such as slowly cooking the agave in traditional clay ovens and fermenting naturally with wild yeast. Only naturally occurring airborne yeast produced by the agave plantations and fruit trees surrounding the distillery influence the fermentation process. Casa Herradura is one of Mexico’s most historic and renowned tequila producers. Casa Herradura has been hand harvesting, handcrafting and estate bottling fine tequilas from the small town of Amatitán, Jalisco since 1870. For more information, visit www.Herradura.com.
About Creative Capital
Creative Capital supports innovative and adventurous artists across the country through funding, counsel and career development services. Since 1999, they have committed $29 million in financial and advisory support to 419 projects representing 529 artists, and their Professional Development Program has reached more than 6,000 artists in 160+ communities. For more information, visit www.creative-capital.org.