MEMPHIS, Tenn., Oct. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — Hosted by TBLC Media, Red Wolf, Reyes Media Group along with other independent radio stations, the Promesa y Esperanza® (Promise and Hope) event on Sept. 29-30 raised funds for St. Jude Children’s Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.
The two-day event was broadcasted throughout Spanish language radio stations in 15 markets, including Boston, Providence; Norfolk, Virginia; Philadelphia, Pennsylvania; Richmond, Virginia; Birmingham, Alabama; Durham, North Carolina; Charlotte, North Carolina; Greenville, South Carolina; Nashville, Tennessee; Goshen, Indiana; Odessa, Texas; Grand Rapids, Michigan; and Kansas City, Kansas.
“At Reyes Media Group, we are incredibly proud of our accomplishments in support of the lifesaving mission of St. Jude, and our partnership has helped increase not only awareness for the organization but also critical funds that continue helping save the lives of children,” said Diana Reyes Raymer, General Manager/Owner, Reyes Media Group.
During the event, radio listeners heard several heartwarming stories of Hispanic families and patients who are being treated at St. Jude; patients like 4-year old Ashley. When Ashley was two years old, her parents, Patricia and Fernando, were devastated to learn she suffered from acute lymphoblastic leukemia. “Your whole world comes crashing down on you,” said Fernando. The family was referred to St. Jude Children’s Research Hospital® for Ashley’s continuing treatment and care.
Promesa radio events began in 1997, with just three participating radio stations. Today, 18 years and 100 radio stations later, they have helped raise more than $120 million for St. Jude Children’s Research Hospital, where families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.
For more information about Promesa y Esperanza or to make a donation, visit promesayesperanza.org or call (800) 998-8432.
About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).
