BROOKLYN, N.Y., March 9, 2017 /PRNewswire-HISPANIC PR WIRE/– HITN, a non-profit organization with a Spanish-language media network that provides educational and entertainment programming to more than 44 million households around the United States, was awarded Cynopsis Media’s Social Good Leader award for its innovative Tu Momento 2016 campaign.
Tu Momento 2016 (Your Moment 2016) was an educational and informational campaign designed and produced by HITN to help Hispanics across the country better understand the U.S. presidential election process. The campaign, launched in April 2016, featured several educational videos released at pivotal moments and events over the course of the 2016 U.S. presidential election cycle. Veteran journalist and political commentator Gerson Borrero served as host and the voice of Tu Momento.
“What an honor to win this award and to be named the Social Good Leader of the year,” said Mike Nieves, President and CEO of HITN. “Everyday, we continue to strive to do good work at HITN and it is our responsibility to deliver content to its audience so more Hispanics and Latinos understand that, as Americans, we too should have a voice.”
By using a combination of short vignettes designed with info-graphics, along with carefully crafted explanations by Borrero, HITN thoughtfully and successfully explained the complex and misunderstood process of picking a president to its viewers – from who can be a candidate, to the Electoral College significance to the selection of superdelegates to the Democratic and Republican conventions.
The Tu Momento 2016 campaign included interactive components for its viewers, including through the popular Vive Tu Momento (Live Your Moment) contest. Participants were challenged to utilize their grasp of the presidential election and their understanding of the Electoral College to present predictions for state-by-state electoral outcomes. The prize – a historic three-day, all-inclusive trip to Washington, DC for the Presidential Inauguration in January 2017 – would go to the participant with the highest number of accurate predictions.
HITN’s winner, a first-time voter, proved to be more politically astute than the most experienced political consultants nationwide. She correctly predicted how 46 states would vote; and attributed her success to the Tu Momento campaign. It was her commitment to a thorough search and a sound analysis that earned this intelligent and diligent Latina a trip to Washington, D.C. for the 2017 Presidential Inauguration.
“HITN is honored to be recognized for our groundbreaking series on educating Hispanics about the election process,” said Gerson Borrero, host of HITN’s Tu Momento 2016. “Tu Momento 2016 was our first production toward offering this kind of programming, and HITN will continue to create content that serves the interest of our growing audience.”
HITN is the leading Spanish-language network focused on educational and cultural programing for the whole family. It reaches over 44 million homes across the United States and Puerto Rico through DIRECTV, DISH Network, AT&T U-verse TV, Verizon Fios TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, and Cablevision. For more information, log in to www.hitn.org.
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