NEW YORK, Dec. 11, 2017 /PRNewswire-HISPANIC PR WIRE/ — On the heels of a stellar first year, HOLA USA has officially named Miguel Sirgado Editor-in-Chief. Sirgado will oversee editorial content for the Hola USA brand.
“We couldn’t be more thrilled to have Miguel Sirgado lead our editorial efforts, and bring his dynamic energy, creativity, and worldliness to our content platforms,” said Sylvia Banderas Coffinet, Publisher/VP of Integrated Sales, HOLA USA. “Our readers crave a modern and vibrant in-culture narrative that resonates with their lifestyle and global mindset. With over two decades of seasoned experience under his belt, Sirgado’s credentials and unique sensibilities will help shape our editorial voice.”
Sirgado’s diverse cultural background, coupled with strong journalistic expertise span the worlds of art, architecture, interior design, entertainment, lifestyle, and fashion. He’s written for a host of leading media outlets including Vogue Brasil, Vogue en Español, El Nuevo Herald, People en Español, Ocean Drive Magazine, Casa y Estilo, Travesías, O Tempo and Cubaencuentro. He was the Entertainment Editor at People en Español for 8 years and the editor of Galería 305 and Revista Viernes, the Sunday and Weekend magazines at El Nuevo Herald, for 2 years. His fresh perspective lends itself to elevating HOLA USA’s content, and expanding its audience engagement in the era of new media.
“I’m honored to take the editorial helm, and curate stories that connect with our well-heeled audience,” added Miguel Sirgado, Editor-in-Chief, HOLA USA. “At the core of HOLA USA are elements that speak to me personally – from beauty and style, to celebrity and culture – and I look forward to sharing my vision and inspiration through the storytelling experience.”
Born and raised in Cuba, the multi-faceted talent studied art history at the Instituto Superior de Arte in Cuba, and worked with the National Ballet of Cuba. Sirgado opened Ballet Teatro de La Habana under the direction of famed ballet dancer and choreographer Caridad Martinez. He collaborated on and co-produced an HBO documentary about Cuba, ‘Patria o Muerte’ with well-known artist and designer Olatz Schnabel. Also, Sirgado sat on the Art Basel Miami Beach Jr. Host Committee, and has worked in the fields of advertising and public relations.
HOLA USA caters to one of the nation’s much-coveted consumers: affluent Hispanic women. As it embarks on year two, the Brand has already established itself at the forefront of the national Hispanic lifestyle media landscape.
During launch year alone, it outperformed competitors at newsstands, secured a strong client base of over 50 blue-chip advertisers, and reaped exponential consumer growth in print, online, social and television subscribers with a US Latino reach of over 6 million. In addition, the Brand breaks industry norms by publishing original, exclusive stories in English and Spanish and allowing consumers to elect their language preference on their content platforms.
HOLA USA builds on that success with the hire of new talent, continuing to grow its team with notable hires like Ambassador James Costos, and moving its offices to a larger space in midtown Manhattan as they continue to expand their foothold in the US.
About ¡HOLA!:
Founded in 1944, ¡HOLA! Magazine has become one of the world’s leaders in its field. Its long history publishing the best celebrity and royalty photographs has made it an international icon for glamour, informative accuracy and good quality. The ¡HOLA! Group publishes 30 international editions in 10 languages across five continents. ¡HOLA! reaches 25 million readers worldwide, engages with 24 million unique monthly visitors, has over 13 million social media followers, and is seen by 21.5 million on its broadcast channel, ¡HOLA! TV.
SOURCE HOLA USA
