NEW YORK, March 20, 2019 /PRNewswire-HISPANIC PR WIRE/ — HOLA! USA is proud to present the first to market editorial franchise, ‘The Latina Powerhouse Issue.’ Gracing the April cover are philanthropists, activists, and entertainers – Eva Longoria, Rita Moreno, Zoe Saldaña, and Gloria Estefan. Together they address their unstoppable passion in their fields as Latinas, including motherhood, the future changes they would like to see and what it means to them to be a ‘Latina Powerhouse.’
As this issue hits stands, it is important to recognize that HOLA! USA! is uniquely positioned to create this franchise with a one of a kind editorial authority. It is the only print magazine in the U.S. for Latinos and by Latinos fully dedicated to the U.S. Hispanic bilingual and bicultural market; a market that represents the fastest growing segment both in economic and social power as well as population. In just over two years, HOLA! USA’s audience has grown to 6 million, reaching more than 20% of the bilingual and bicultural segment of the Hispanic market.
“‘The Latina Powerhouse Issue’ is our first to market edit franchise, and it is an opportunity to honor, celebrate, and give a media platform to Latinas that we consider to be making significant and powerful contributions to the Latino community. Through the entire issue there will be a thread of celebration, delight in our common heritage experience and empowerment of fellow Latinas, and of course the overall Latino community.” – Miguel Sirgado, Editor-In-Chief of HOLA! USA
“Above all things, our goal is to create an authentic in-culture narrative that uplifts and validates all of the great contributions that Latinas are doing right now and will be doing in years to come. This matters more than ever because we are dedicated to elevating narratives around Latino stories and through these stories breaking stereotypes that plague our community.” – Sylvia Banderas Coffinet, Publisher/ Chief Brand and Revenue Officer at HOLA! USA
Sylvia Banderas Coffinet adds, “We are especially proud to partner with The Estée Lauder Companies to tell their own story of corporate diversity and inclusion with an inspiring content special that highlights how they continue to empower and support Latina consumers as well showcasing some of the accomplished Latinas in leadership roles across their company. They understand the value of the Latina consumer to their business now and in the future. Latina representation is more important than ever for brands to create products that make authentic connections with women today.”
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On Being Named A Latina Powerhouse:
Rita Moreno: “I am thrilled! And to share it with these wonderful women! This may seem superficial, but they are exceptionally beautiful, strong, talented—they know what they want.”
Gloria Estefan: “I mean Eva, Zoe, and Rita—who had to overcome so much. I remember when I saw her in West Side Story; she became such an inspiration. It’s an honor to share it with these women.”
Eva Longoria: “It’s an honor! Gloria is a pillar of a person. She has been my mentor for years; she’s family to me. Zoe is my sister. Our husbands are great friends; and we’ve become inseparable. And Rita, the way she paved the way for all of us… each one of these women is such an inspiration!”
Zoe Saldaña: “I am pinching myself right now! [Rita and Gloria] are my giants. To be asked to stand among them is a huge achievement. They have achieved so much, and I am extremely proud of them and inspired by them. And Eva, our friendship is based on sincere love and genuine appreciation for who she is, how she is, and what she is creating for herself and others. And for me, it means that I have power. I just have to believe in myself enough to push and thrive, while doing what gives me happiness.”
About ¡HOLA!:
Founded in 1944, ¡HOLA! magazine has become one of the world leaders in its field. Its long history of publishing the best photographs of celebrities and royalty has made it an international icon of glamor, informative precision and superb quality. The Spanish company HELLO! & ¡HOLA! Media, Inc. publishes 30 international editions in 10 languages on five continents. ¡HOLA! reaches 25 million readers worldwide, has 24 million unique monthly visits and more than 13 million followers on social networks, and is seen by 21.5 million on its transmission channel, ¡HOLA! TV.
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SOURCE HOLA! USA
