HOME launches first bilingual mortgage LMS and AI wholesale-search tool for loan officers

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August 26, 2025

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Program converts decades of industry feedback into action, linking $2.7 trillion in Hispanic buying power with $240 billion in projected 2026 mortgage originations

DETROIT, Aug. 26, 2025 /PRNewswire-HISPANIC PR WIRE/ — Today, the Hispanic Organization of Mortgage Experts (HOME) — a nonprofit dedicated to empowering Hispanic and Latino Americans through homeownership education and advocacy — announced the launch of HOME Certified, powered by Twiz.io, the mortgage industry’s first bilingual learning management system. The organization also introduced Wholesale Search, an AI-powered tool built on ChatGPT that matches borrowers with lenders offering the products they need in seconds. Both tools are now live and available to members at www.TuNuevoHome.com.

The on-demand LMS trains and certifies loan officers to serve Hispanic and Latino borrowers, a group expected to drive 70 percent of U.S. homeownership growth in the next 20 years.

But while HOME advances bilingual access, the U.S. Department of Housing and Urban Development (HUD) recently announced an “English-only” initiative, eliminating translated documents long used by Hispanic families. Advocates warn the shift could disproportionately affect millions of Americans — particularly residents of Puerto Rico, a U.S. territory — by limiting access to critical housing resources.

“HOME Certified is a movement built for generational impact,” said Rogelio Goertzen, founder and CEO of HOME. “After 13 years in lending, we kept hearing the same thing from banks, financial institutions, broker owners, and branch managers: they wanted Spanish-speaking loan officers but had no structured way to train them. So, we built a bilingual, tech-driven platform that turns intent into funded mortgages, generational wealth, and lender growth. By pairing AI speed with cultural fluency, we propel loan officers a decade ahead and give businesses a 20-year growth engine—no matter where the market goes.”

Wholesale search scans more than 150 wholesale lenders and filters results by loan type, rate, closing speed, language support, and platform compatibility such as Encompass or Arive. Loan officers paste a short prompt into the tool and receive a ranked list of lenders tailored to each borrower. HOME refreshes the link and database regularly, so only active members retain access.

“Education is the gateway to opportunity and the antidote to fear,” said Cubie Hernandez, HOME chief technology and learning officer. “Our team decided to lead by example investing time and money to build a bilingual platform and a search tool that delivers practical, business-building lessons, shows loan officers how to grow and enables families to approach the mortgage process with confidence. We hope this move inspires our industry to take note of the power of blending education and technology — and to join us in expanding access for every family.”

HOME Certified:

First bilingual mortgage LMS built from decades of lender feedback
Self-paced modules on income and credit analysis, program selection, compensation rules, intercultural fluency, and compliance
HOME Certified badge signaling trust to borrowers and value to employers
Converts intent into funded loans and generational wealth

HOME’s Wholesale Search

AI searches across 150 wholesale lenders, filtered by loan type, rate, speed, and system compatibility
Automatic link and data updates remove inactive users and protect performance metrics
Faster lender selection that prioritizes HOME partners and frees loan officers to focus on sales

To become a member or request a demo of HOME Certified, visit www.TuNuevoHome.com/join.

ABOUT HOME

The Hispanic Organization of Mortgage Experts (HOME) is a nonprofit dedicated to breaking down barriers to homeownership for Hispanic and Latino Americans. From financial education to industry advocacy, HOME empowers mortgage professionals with the resources needed to serve this fast-growing market. For more information on available resources or how to get involved, visit www.TuNuevoHome.com.