Honda Division Breaks Another Monthly Sales Record in October; Acura October Sales...

Honda Division Breaks Another Monthly Sales Record in October; Acura October Sales Jump Nearly 8% with another Big Month for the All-New TLX



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Honda Division Breaks Another Monthly Sales Record in October; Acura October Sales Jump Nearly 8% with another Big Month for the All-New TLX

Honda Division has its best-ever October sales—up 5.5 percent on delivery of 105,745 new cars and trucks

All-new Acura TLX sales reach nearly 5,000 units in October, driving an overall 7.9 percent increase for the brand

Honda CR-V smashes previous October record with 29,257 sales, an increase of 29.7 percent over the same period in 2013; New Fit also sets new October sales mark


TORRANCE, Calif., Nov. 3, 2014 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported total October 2014 Honda and Acura vehicle sales of 121,172 units, an increase of 5.8 percent versus October of last year. The Honda division set a new October record on sales of 105,745 vehicles, an increase of 5.5 percent for the month. The Acura division posted sales of 15,427 units to rise 7.9 percent in the same period.

Photo – http://photos.prnewswire.com/prnh/20141103/156055
Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Honda
The new October sales record for the Honda brand was driven by the success of core models leading to an overall 5.5 percent gain versus October 2013.  The new 2015 CR-V, crowned Motor Trend’s 2015 SUV of the Year, helped the model post its best October on record.  The new Honda Fit also set a new October milestone and Accord sales rose for the 10th straight month—all helping to push the Honda brand to a new October pinnacle. 

  • The redesigned 2015 Honda CR-V, which went on sale October 1, helped smash the previous October record, and was up 29.7 percent over 2013 on sales of 29,257 units.
  • The new Honda Fit nearly doubled its sales last month, setting an all-time October record with sales of 6,851 units, an increase of 83.4 percent for the month.
  • Honda’s stalwart Accord posted a strong month, rising 7.8 percent in October with sales of 27,128 units to give the model its 10th straight monthly increase.

“The new 2015 CR-V is giving renewed momentum to what has already been an incredible year,” said Jeff Conrad, Honda division senior vice president and general manager. “The success of the new Fit is an important step in re-establishing small cars as a pillar in the Honda lineup.”

Acura
With the 3.5L SH-AWD model enjoying its first full month on the market, the new Acura TLX gained more than 25 percent versus last month’s strong performance, reaching sales of nearly 5,000 units in October after less than three months on the market.  TLX helped push Acura brand sales up 7.9 percent for the month.

  • TLX sales reached 4,890 units in October, jumping 25.9 percent over last month for its best month since joining the Acura lineup, and came within just a few hundred units of ranking as Acura’s best-selling model.
  • With 5,324 units sold in October, Acura’s current best seller—MDX—jumped 9.5 percent month-over-month despite being limited by tight supplies.

“With TLX sales nearly topping 5,000 units in a segment full of notoriously tough competitors, the new TLX is quickly establishing itself as a top player in the mid-size luxury sedan game,” said Mike Accavitti, Acura division senior vice president and general manager. “This early success of TLX also demonstrates the strong potential of the performance direction for the Acura product lineup.”

American Honda Vehicle Sales for October 2014

Month-to-Date

Year-to-Date

October 2014

October 2013

DSR** % Change

MoM % Change

October 2014

October 2013

DSR** % Change

YoY % Change

American Honda Total

121,172

114,538

5.8%

5.8%

1,281,777

1,273,550

0.6%

0.6%

Total Car Sales

65,481

62,354

5.0%

5.0%

707,289

698,276

1.3%

1.3%

Total Truck Sales

55,691

52,184

6.7%

6.7%

574,488

575,274

-0.1%

-0.1%

Honda

Total Car Sales

58,560

57,013

2.7%

2.7%

662,090

640,770

3.3%

3.3%

Honda

Total Truck Sales

47,185

43,229

9.2%

9.2%

484,510

497,654

-2.6%

-2.6%

Acura

Total Car Sales

6,921

5,341

29.6%

29.6%

45,199

57,506

-21.4%

-21.4%

Acura

Total Truck Sales

8,506

8,955

-5.0%

-5.0%

89,978

77,620

15.9%

15.9%

Total Domestic Car Sales

64,648

55,688

16.1%

16.1%

671,182

624,586

7.5%

7.5%

Honda Division

58,035

52,388

10.8%

10.8%

635,188

586,254

8.3%

8.3%

Acura Division

6,613

3,300

100.4%

100.4%

35,994

38,332

-6.1%

-6.1%

Total Domestic Truck Sales

55,691

52,184

6.7%

6.7%

574,488

575,197

-0.1%

-0.1%

Honda Division

47,185

43,229

9.2%

9.2%

484,510

497,577

-2.6%

-2.6%

Acura Division

8,506

8,955

-5.0%

-5.0%

89,978

77,620

15.9%

15.9%

Total Import Car Sales

833

6,666

-87.5%

-87.5%

36,107

73,690

-51.0%

-51.0%

Honda Division

525

4,625

-88.6%

-88.6%

26,902

54,516

-50.7%

-50.7%

Acura Division

308

2,041

-84.9%

-84.9%

9,205

19,174

-52.0%

-52.0%

Total Import Truck Sales

0

0

0.0%

0.0%

0

77

-100.0%

-100.0%

Honda Division

0

0

0.0%

0.0%

0

77

-100.0%

-100.0%

   MODEL BREAKOUT BY DIVISION

Honda Division Total

105,745

100,242

5.5%

5.5%

1,146,600

1,138,424

0.7%

0.7%

* ACCORD

27,128

25,162

7.8%

7.8%

331,510

307,264

7.9%

7.9%

* CIVIC

24,154

27,328

-11.6%

-11.6%

277,584

280,889

-1.2%

-1.2%

  CR-Z

205

325

-36.9%

-36.9%

3,150

3,871

-18.6%

-18.6%

FCX CLARITY

0

0

0.0%

0.0%

1

6

-83.3%

-83.3%

* FIT

6,851

3,735

83.4%

83.4%

46,469

44,756

3.8%

3.8%

INSIGHT

222

463

-52.1%

-52.1%

3,376

3,982

-15.2%

-15.2%

S2000

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

CROSSTOUR

952

1,266

-24.8%

-24.8%

9,984

14,173

-29.6%

-29.6%

* CR-V

29,257

22,554

29.7%

29.7%

270,272

251,636

7.4%

7.4%

ELEMENT

0

0

0.0%

0.0%

0

2

-100.0%

-100.0%

ODYSSEY

8,271

8,968

-7.8%

-7.8%

103,731

107,479

-3.5%

-3.5%

PILOT

7,903

9,202

-14.1%

-14.1%

88,150

109,557

-19.5%

-19.5%

RIDGELINE

802

1,239

-35.3%

-35.3%

12,373

14,807

-16.4%

-16.4%

***

Memo: Accord FHEV

1,130

23

4,813.0%

4,813.0%

11,650

23

50,552.2%

50,552.2%

Memo: Accord PHEV

34

71

-52.1%

-52.1%

343

420

-18.3%

-18.3%

Memo: Civic Hybrid

395

1,158

-65.9%

-65.9%

4,162

5,976

-30.4%

-30.4%

Memo: Fit EV

23

40

-42.5%

-42.5%

370

495

-25.3%

-25.3%

Acura Division Total

15,427

14,296

7.9%

7.9%

135,177

135,126

0.0%

0.0%

ILX

1,618

2,005

-19.3%

-19.3%

14,472

17,275

-16.2%

-16.2%

RLX

260

830

-68.7%

-68.7%

2,955

3,780

-21.8%

-21.8%

TL

105

1,295

-91.9%

-91.9%

10,462

21,057

-50.3%

-50.3%

TLX

4,890

0

0.0%

0.0%

11,060

0

0.0%

0.0%

TSX

48

1,211

-96.0%

-96.0%

6,250

15,394

-59.4%

-59.4%

MDX

5,324

5,608

-5.1%

-5.1%

53,632

40,411

32.7%

32.7%

RDX

3,178

3,333

-4.7%

-4.7%

36,273

36,872

-1.6%

-1.6%

ZDX

4

14

-71.4%

-71.4%

73

337

-78.3%

-78.3%

***

Memo: ILX Hybrid

15

137

-89.1%

-89.1%

360

1,373

-73.8%

-73.8%

Memo: RLX Hybrid

36

0

0.0%

0.0%

67

0

0.0%

0.0%

Memo: TSX Wagon

5

132

-96.2%

-96.2%

635

1,764

-64.0%

-64.0%

Selling Days

27

27

256

256

  **** Hybrid

2,037

2,177

-6.4%

-6.4%

23,108

15,645

47.7%

47.7%

*    Honda and Acura vehicles are made of domestic & global sourced parts

**   Daily Selling Rate

***  Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

 


Honda Division Breaks Another Monthly Sales Record in October; Acura October Sales Jump Nearly 8% with another Big Month for the All-New TLX