Honda Trucks Set Records, Acura Cars Rise for American Honda in January

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February 3, 2020

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TORRANCE, California, Feb. 3, 2020 /PRNewswire-HISPANIC PR WIRE/ —

American Honda trucks and Honda brand trucks captured new January sales records as HR-V set a new mark and Ridgeline deliveries jumped almost 60% for the month. While the industry continues its dramatic shift toward light trucks, Honda entered 2020 by maintaining its retail market share gains with passenger cars, led by Civic with sales of 20,054 units.

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
101,625	42,371	59,254	92,395	39,595	52,800	9,230	2,776	6,454
-4.3%	-10.6%	+1%	-4.1%	-11.6%	+2.3%	-5.5%	+5.8%	-9.6%

“As we enter a new decade, we will continue to focus on our core values and maintain the kind of sales discipline that has made us a retail sales leader in the industry,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “The arrival of our new CR-V Hybrid next month will also bring new opportunities to further strengthen our light-truck lineup and extend our two-year streak of record electrified vehicle sales.”

Honda	BRAND REPORT
Sales Highlights		Model Notes
Honda trucks captured a new January sales record as HR-V also set a new mark and Ridgeline deliveries jumped almost 60%. While the industry continues its dramatic shift toward light trucks, Honda entered 2020 by maintaining its retail market share gains with passenger cars, led by Civic with sales of 20,054 units. Honda brand trucks set a new January record, gaining 2.3% on sales of 52,800 vehicles. HR-V set an all-time record in January with a strong 24.8% increase on sales of 7,457 units. Ridgeline sales jumped 57.1% for the month, with 3,083 deliveries. CR-V started the year strong, topping 26,000 sales in January, while Civic surpassed 20,000.		2020 CR-V Hybrid	Coming off a 5^th straight year of record sales, Honda’s light truck lineup gets its first electrified model with the launch of the all-new 2020 CR-V Hybrid early this year.
		2020 Civic	Honda is looking to extend its two-year run as the retail #1 passenger car brand in America, led by Civic, which leads the industry in sales to first-time, Millennial and Gen Z car buyers.

Acura	BRAND REPORT
Sales Highlights		Model Notes
Acura cars found sales strength again with a 6% gain in January as the brand’s gateway luxury sedan continued its segment-leading ways. The TLX sedan also rose in the first month of 2020 as buyers continue to recognize its balanced goodness. ILX scored its best January sales since 2016, gaining a robust 16.1%, while TLX sales rose 6%. Acura light trucks entered 2020 on a bit of a hangover after an incredible finish to 2019, but RDX and MDX still posted sales of almost 6,500 units.		2020 MDX	MDX just surpassed cumulative sales of 1-million units in the U.S., continuing its run as America’s best-selling 3-row luxury SUV of all-time.
		2020 ILX	Acura’s gateway model, the ILX, was the retail #1 and fastest-growing model in segment with the highest percent of sales from under-35 buyers among all compact luxury sedans

	American Honda Vehicle Sales for January 2020
					Month-to-Date				Year-to-Date
					January 2020	January 2019	DSR** % Change	MoM % Change	January 2020	January 2019	DSR % Change**	YoY % Change
	American Honda Total				101,625	106,139	-4.3%	-4.3%	101,625	106,139	-4.3%	-4.3%
	Total Car Sales				42,371	47,401	-10.6%	-10.6%	42,371	47,401	-10.6%	-10.6%
	Total Truck Sales				59,254	58,738	0.9%	0.9%	59,254	58,738	0.9%	0.9%
	Honda			Total Car Sales	39,595	44,777	-11.6%	-11.6%	39,595	44,777	-11.6%	-11.6%
	Honda			Total Truck Sales	52,800	51,598	2.3%	2.3%	52,800	51,598	2.3%	2.3%
	Acura			Total Car Sales	2,776	2,624	5.8%	5.8%	2,776	2,624	5.8%	5.8%
	Acura			Total Truck Sales	6,454	7,140	-9.6%	-9.6%	6,454	7,140	-9.6%	-9.6%
	* Total Domestic Car Sales				37,078	37,509	-1.1%	-1.1%	37,078	37,509	-1.1%	-1.1%
			Honda Division		34,365	35,004	-1.8%	-1.8%	34,365	35,004	-1.8%	-1.8%
			Acura Division		2,713	2,505	8.3%	8.3%	2,713	2,505	8.3%	8.3%
	* Total Domestic Truck Sales				59,019	56,486	4.5%	4.5%	59,019	56,486	4.5%	4.5%
			Honda Division		52,565	49,346	6.5%	6.5%	52,565	49,346	6.5%	6.5%
			Acura Division		6,454	7,140	-9.6%	-9.6%	6,454	7,140	-9.6%	-9.6%
	Total Import Car Sales				5,293	9,892	-46.5%	-46.5%	5,293	9,892	-46.5%	-46.5%
			Honda Division		5,230	9,773	-46.5%	-46.5%	5,230	9,773	-46.5%	-46.5%
			Acura Division		63	119	-47.1%	-47.1%	63	119	-47.1%	-47.1%
	Total Import Truck Sales				235	2,252	-89.6%	-89.6%	235	2,252	-89.6%	-89.6%
			Honda Division		235	2,252	-89.6%	-89.6%	235	2,252	-89.6%	-89.6%
			Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				92,395	96,375	-4.1%	-4.1%	92,395	96,375	-4.1%	-4.1%
		ACCORD			15,099	18,786	-19.6%	-19.6%	15,099	18,786	-19.6%	-19.6%
		CIVIC			20,054	21,553	-7.0%	-7.0%	20,054	21,553	-7.0%	-7.0%
		CLARITY			475	1,271	-62.6%	-62.6%	475	1,271	-62.6%	-62.6%
		FIT			2,534	1,405	80.4%	80.4%	2,534	1,405	80.4%	80.4%
		INSIGHT			1,433	1,762	-18.7%	-18.7%	1,433	1,762	-18.7%	-18.7%

		CR-V			26,027	29,152	-10.7%	-10.7%	26,027	29,152	-10.7%	-10.7%
		HR-V			7,457	5,974	24.8%	24.8%	7,457	5,974	24.8%	24.8%
		ODYSSEY			5,622	5,828	-3.5%	-3.5%	5,622	5,828	-3.5%	-3.5%
		PASSPORT			2,846	126	2,158.7%	2,158.7%	2,846	126	2,158.7%	2,158.7%
		PILOT			7,765	8,556	-9.2%	-9.2%	7,765	8,556	-9.2%	-9.2%
		RIDGELINE			3,083	1,962	57.1%	57.1%	3,083	1,962	57.1%	57.1%

	Acura Division Total				9,230	9,764	-5.5%	-5.5%	9,230	9,764	-5.5%	-5.5%
		ILX			935	805	16.1%	16.1%	935	805	16.1%	16.1%
		NSX			9	31	-71.0%	-71.0%	9	31	-71.0%	-71.0%
		RLX / RL			63	119	-47.1%	-47.1%	63	119	-47.1%	-47.1%
		TLX			1,769	1,669	6.0%	6.0%	1,769	1,669	6.0%	6.0%

		MDX			2,961	2,968	-0.2%	-0.2%	2,961	2,968	-0.2%	-0.2%
		RDX			3,493	4,172	-16.3%	-16.3%	3,493	4,172	-16.3%	-16.3%

	Selling Days				25	25			25	25
	**** Electrified Vehicles				3,310	4,612	-28.2%	-28.2%	3,310	4,612	-28.2%	-28.2%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.