IDAHO FALLS, Idaho, Aug. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — IDAHOAN® Foods, a leading manufacturer of value-added products, and the makers of the HERDEZ® Brand, the number one salsa brand in Mexico, announce today they have entered into a licensing agreement. Together, they are introducing a lineup of high quality, authentic refried beans under the HERDEZ® Brand. HERDEZ™ Instant Refried Beans have authentic taste and texture but only require 5 minutes of preparation. They are available in traditional flavor as well as with hints of chorizo, jalapeño and queso. The homemade texture and flavor comes from the hundreds of real pinto beans in every bag.
“IDAHOAN® prides itself on offering convenient solutions to quality food products, while the HERDEZ® Brand is a world-class leader in authentic Mexican food,” said Ryan Ellis, director, retail marketing for IDAHOAN®. “This agreement brings forth strengths of both brands.”
With easy to find packaging, these four new product options, manufactured by IDAHOAN® and distributed under the HERDEZ® Brand label, HERDEZ™ Traditional Instant Refried Beans, HERDEZ™ Jalapeño Instant Refried Beans, HERDEZ™ Chorizo Instant Refried Beans and HERDEZ™ Queso Instant Refried Beans, come in 5.4-5.8 oz packets and make 4.5 prepared servings. They are ready in minutes and can be found at food retailers in select markets.
For more information on IDAHOAN® Foods visit www.idahoan.com. For more information on the HERDEZ® Brand visit www.herdeztraditions.com.
About IDAHOAN Foods, LLC
Combining a full-service network of professionals from field to fork, Idahoan Foods, LLC is a leading manufacturer of value-added products. Its potato processing plants, nationally recognized retail, foodservice and warehouse club brands of products, along with its grower partnerships, allow Idahoan Foods to deliver superior quality and value to its customers. For more information visit www.idahoan.com. Follow Idahoan Foods on Facebook and Twitter.
About the HERDEZ® Brand
HERDEZ® salsa is made the authentic way, using fresh ingredients like tomatoes, onions, chile peppers and cilantro. Today, HERDEZ® Salsa is the No.1 selling salsa brand in Mexico and a growing staple in homes in the United States. HERDEZ® authentic Mexican products are available nationwide at major grocery stores. Visit www.herdeztraditions.com for more information.
HERDEZ® Brand is a division of MegaMex Foods, LLC. Founded in 2009 in Southern California, MegaMex Foods, LLC is a joint venture of two giants in the food industry-Hormel Foods and HERDEZ del Fuerte, S.A. de C.V. MegaMex Foods, LLC, prides itself on a keen expertise of marketing, sales and chain supply management making them an excellent partner for retail and foodservice companies.
