MIAMI, July 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — IMUSA, the leading maker of global cookware and appliances, is excited to shed light on upcoming expansion plans for the future of the company, in which a key cog will be Raul Corzo embracing his new title as President of IMUSA USA. This executive transition effectively takes place June 1, 2014, as Co-Founder and current President Manny Gaunaurd, is retiring from IMUSA and pursuing consulting opportunities after 20 years with the brand.

Formerly serving as the vice president of IMUSA, Corzo and Gaunaurd jointly founded the brand, and have been instrumental in leading IMUSA’s expansion into the United States over 20 years ago. Operationally, Corzo will transition from overseeing sales and distribution of brand products, to additionally leading product development and continuing to nurture retail partners in his new role as president.

Founded in Colombia in 1934, IMUSA was the first manufacturer of aluminum pots and pans in the country. Today, IMUSA is a highly respected brand with 75 years of experience in Hispanic and international cookware, and more than 20 years of experience in the U.S. marketplace. Today, IMUSA has moved beyond borders to become the leading brand of Hispanic housewares and a culinary brand ambassador of multiple international cuisines.

In continuing IMUSA’s brand mission to make cooking ethnic and global cuisine accessible from home kitchens, Corzo plans to continue providing consumers with authentic products that captivate different cultures and explore new culinary territories marrying old world traditions with modern cooking. Bridging a gap between different ethnic cultures, Corzo is focused on cultivating the relationships IMUSA has built thus far to further expand and diversify its product line while continuing to create products that are accessible and easy to use for consumers.

Gaunaurd spoke to the future of IMUSA, sharing, “I am confident in Raul’s intimate knowledge of IMUSA, and more specifically, that his understanding of the ethnic market as a whole will enable him to successfully lead IMUSA’s future product launches.” Corzo previewed the succession plan and the focus for the future sharing, “It’s an exciting time at IMUSA now especially with development for phase 2 of the GlobalKitchen line underway, along with development of larger plans for expansion of the small appliance category in 2015.”

About IMUSA:

IMUSA is a leading ethnic housewares brand with deep roots in Latin America and the United States, offering hundreds of affordable housewares products including gadgets, cookware, appliances, cleaning, food storage, espresso, and ethnic specialty items. For more information, please visit www.imusausa.com, “Like” IMUSA on Facebook (www.facebook.com/imusausa), follow IMUSA on Twitter (@IMUSAUSA), or visit IMUSA on Pinterest (www.pinterest.com/imusausa).

SOURCE IMUSA