NEW ROCHELLE, New York, Sept. 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Jägermeister, the 8th largest premium spirit brand in the world, announces the continuation of it’s first-ever campaign developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, authenticity and cultural roots that both the iconic herbal liqueur and Latinos proudly share. It launched earlier this year in Houston, Texas, with a distinctive campaign that brought legendary experiences to the community, and is now expanding to Dallas where 1 out of 3 Millennials is Hispanic.
This “Sin Igual” campaign showcases the aspirational faces of the Latino Millennial community in today’s new America, now featuring James Koroni, Catalina Monsalve and Joel Isaac on billboards situated in high visibility intersections of Dallas. James, Catalina, and Joel are all Latino Millennials with a unique identity, as they proudly embrace their heritage while adopting American lifestyles and values. They were casted because they embody the cultural diversity, essence and stories that Jägermeister celebrates with heritage, quality, and uniqueness. Stefan Ruiz, award-winning Mexican-American photographer, captured the portraits to be used in the cross channel campaign.
“We are delighted to launch a program celebrating the uniqueness of the Hispanic consumer while highlighting Jägermeister’s one-of-a-kind history and heritage,” said Amanda Blanco, Vice President of Marketing for Jägermeister at Sidney Frank Importing Company, Inc.
A signature event to celebrate the campaign will take place on October 8th in Dallas, immersing attendees in the brand experience and uniting Latinos and Jägermeister, while creating a memorable celebration “like no other.” Signature cocktails and a specialty crafted #SinIgual Shot, will be prepared to celebrate the night and the uniqueness of Jägermeister’s complex and balanced flavor from a closely guarded recipe of 56 botanicals. To be part of the #SINIGUAL experience, use #SINIGUAL or visit Jagersinigual.com.
ABOUT JÄGERMEISTER: Jägermeister, which translates to “master hunter,” is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The full-bodied flavor of Jägermeister, which includes cinnamon, star anise, ginger, orange and cardamom is a result of a lengthy maceration to extract aromatic compounds from a closely guarded recipe of 56 botanicals, plus aging in oak casks for one year. The production process is exacting and includes sourcing the ingredients in their raw, unprocessed form, along with 383 quality checks to ensure its iconic taste profile. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. SFIC is a wholly-owned subsidiary of MJUS. Visit www.jagermeister.com or www.facebook.com/JagermeisterUSA for additional information. DRINK RESPONSIBLY