FDA Starting Process To Relabel Fresh Avocados As “Healthy” (Finally)… Something Hispanics...

FDA Starting Process To Relabel Fresh Avocados As “Healthy” (Finally)… Something Hispanics Already Have Long Believed

Fresh Avocados on the Road to Being Officially Recognized as "Healthy" Thanks to Proposed Update in Federal Regulatory Criteria


MISSION VIEJO, California, Oct. 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — The U.S. Food and Drug Administration (FDA) has proposed new guidelines for the use of the term “healthy” on food labeling and fresh avocados, which contribute naturally good fats to the diet, will now meet the criteria. Avocados can now tout the nutritional claim that the vast majority of U.S. Hispanics (91%) already perceive to be true.1

FDA Starting Process To Relabel Fresh Avocados As "Healthy" (Finally)... Something Hispanics Already Have Long Believed

The term “healthy” on a food label is regulated by the FDA and reserved for foods low in fat among other restrictions. The past guidance, which was established more than 20 years ago, focused on Total Fat per serving and the new proposed guidance gives consideration to the breakdown between good (unsaturated) and bad (saturated) fats in light of evolving nutrition research. Avocados contain 8 g of fat per 50 g serving, over 75% of which are good fats (monounsaturated and polyunsaturated fats). Avocados comply with the new guidance because they have a fat profile of predominantly monounsaturated (good) fats.

“Hispanics awareness of the good fats in avocados has been steadily growing and last tracked at 68%,1” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “We’re excited that our communications will now match up with what Hispanics already know: avocados are a source of good fat and healthy.”

Eating fruits and vegetables, like healthy avocados, is associated with a reduced risk of many chronic diseases, including cardiovascular disease, and may be protective against certain types of cancers, according to the Dietary Guidelines for Americans. To learn more about the naturally good fats in healthy avocados and to get recipes in Spanish, visit SaboreaUnoHoy.com/grasasbuenas or for English, visit LoveOneToday.com/goodfats.


Hass Avocado Board, 2016 Hispanic Tracking Study

About the Hass Avocado Board
The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. A 12-member board representing domestic producers and importers of Hass Avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States. In 2010, HAB established a nutrition research program to increase awareness and improve understanding of the unique benefits of avocados to human health. For a comprehensive collection of published nutrition and scientific literature, authoritative reports and other articles on or related to avocados, their nutrients and eating patterns that include them, visit avocadonutritioncenter.com.  For tips and recipes in Spanish, visit SaboreaUnoHoy.com or in English visit LoveOneToday.com. Follow HAB on Facebook, Twitter, Pinterest and YouTube.


Vickie Fite for the Hass Avocado Board


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Photo – http://photos.prnewswire.com/prnh/20161003/414837

FDA Starting Process To Relabel Fresh Avocados As “Healthy” (Finally)… Something Hispanics Already Have Long Believed