MIAMI, Feb. 27, 2019 /PRNewswire-HISPANIC PR WIRE/ — Cubavera®, the authentic Latin lifestyle fashion brand that offers relaxed style inspired by Latin roots, is pleased to announce a partnership with Orishas, the internationally acclaimed Cuban hip hop band born in Havana, Cuba circa 1999.
The 360 partnership includes sponsorship of the band’s US “Origen” Tour in cities including: New York City, NY, Miami, FL, Washington DC & San Francisco, CA kicking off in March 2019 (link of schedule) with Cubavera brand iconography and experiences integrated into the shows. Additionally, each of the principle band members will be wearing custom designed Cubavera styles for the performances. Orishas and Cubavera will co-create original content celebrating Cuban culture, music and fashion, throughout cities around the world. The elements of the partnership will be amplified and shared across all platforms on social media. “We are excited about the partnership with Cubavera. The brand’s authentic cuban aesthetic enables us to express our individuality and fashion style.” stated Yotuel Romero lead singer of the band.
Orishas’ music style infuses the sounds of contemporary Latin and Afro-American hip hop with traditional Cuban rhythms.
“We are pleased to partner with Orishas in sharing our origins rooted in Cuban culture and heritage that appeal and influence mainstream culture through their incredible music and our lifestyle fashion,” stated Oscar Feldenkreis, CEO and President.
For more information on the tour and the partnership follow Cubavera on Instagram and Facebook @cubavera, and Orishas at @orishasoficial on Instagram and @orishasthebest on Facebook.
For press inquiries please contact: luis.toro@pery.com 305-8731413.
About Cubavera
The Cubavera brand represents the joy, vibrancy, and color of Cuba’s unique flavor of Latin culture that inspires and fascinates everywhere. The Feldenkreis family came from Cuba 50 years ago and brought the smart casual versatility of the guayabera to US clients, with a focus on quality materials, precise tailoring and signature details. In 2000, they transformed these tailoring and design fundamentals into our pioneering Cubavera collection of men’s apparel and accessories with Latin roots and American appeal.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men’s and women’s apparel, accessories and fragrances. The company’s collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men’s and women’s swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, Callaway®, PGA TOUR®, Jack Nicklaus® for golf apparel and Guy Harvey® for performance fishing and resort wear. Additional information on the company is available at http://www.pery.com.
SOURCE Cubavera
