LOS ANGELES, Aug. 18, 2016 /PRNewswire-HISPANIC PR WIRE/ — Latina Bloggers Connect, the first and largest network of digital Latina influencers in the U.S., announced it is merging its online and offline ventures under one new brand, #WeAllGrow Latina Network, to continue its mission of empowering digital Latina influencers through brand partnerships, hyperlocal events and its signature annual summit. With a focus on Latina entrepreneurs, the #WeAllGrow Latina Network will leverage the full-service digital marketing expertise of Latinas Bloggers Connect with the community it has built with its niche-driven #WeAllGrow event series.
The #WeAllGrow Latina Network offers brands more than just a place to find the right digital influencers, but also its expertise in the cultural nuances of both the Hispanic consumer and their digital behavior. With rapidly-shifting demographics and the boom in digital technology and connectivity, brands are looking for creative and authentic ways to connect with Hispanic consumers. Nielsen reports that Latinas are on track to make up 30% of the US population by 2060; in addition, nearly one in four Millennials is Hispanic, according to a 2014 report by Experian.
“When we founded Latina Bloggers Connect six years ago, we wanted to nurture the Latina digital community and help them grow – ‘when one grows, we all grow’ was and still is our founding principle,” reflects #WeAllGrow Latina Network Founder Ana Flores.
As the #WeAllGrow Latina Network creates integrated digital campaigns for megabrands, it also cultivates Latina digital talent, providing them with business strategies, marketing consulting, and online and offline training and resources to grow their personal brand against tried-and-true metrics. The #WeAllGrow Annual Summit is a prime example – not only is it the must-attend professional conference for Latinas in the digital space but it also sells out every year. An intimate gathering of 450 influencers, the Summit jam packs a powerful lineup of industry leaders and brand experts, experiential networking and professional development tracks into three days. Its success has led to a series of one-day events in cities like New York, Miami and Los Angeles to foster local collaboration and expand in-person access to the Summit’s compelling content and professional opportunities.
“Latina Bloggers Connect started as the first community for Latina bloggers, and we have evolved into a leading bicultural digital influencer marketing agency as well as the largest network of influential Latina creators and writers,” said #WeAllGrow Latina Network COO Roxanna Sarmiento. “As we streamline our identity to formally integrate both our online and offline work, the #WeAllGrow Latina Network will remain true to our roots: harnessing the power of online community to empower Latinas.”
For more information about the #WeAllGrow Latina Network, please visit http://www.weallgrowlatina.com.
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