Live Más, Sip More: Taco Bell Goes All in on Beverages

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June 26, 2025

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To quench every kind of craving, the company has released a nationwide line-up of flavorful Refrescas and is expanding its Live Más Café footprint

TLDR:

Taco Bell is doubling down on the beverage category with the national launch of Refrescas.
The newly launched six-drink lineup features premium options designed to match any mood, meal, or moment.
The brand will also scale its innovative beverage concept Live Más Café by 30 more new locations across Southern California and Texas by fall 2025.
Beverage assets can be found here.

IRVINE, Calif., June 26, 2025 /PRNewswire-HISPANIC PR WIRE/ — Fueled by the success of limited-time tests and a bold vision to make its beverages as iconic as its food, Taco Bell has introduced Refrescas nationwide. The premium six-drink line-up, including permanent menu additions, is intentionally crafted to quench every kind of craving — whether you’re seeking a refreshing sip, an energizing boost or a frozen escape.

The Refrescas lineup features six premium options designed to match any mood, meal or moment. (Credit: Taco Bell)

This launch is just the next taste of the brand’s long-term beverage strategy as it aims to reach $5 billion in beverage sales by 2030. Building on the success of its Live Más Café test location in Chula Vista, California, Taco Bell is scaling the specialty beverage-focused concept by 30 more restaurants across Southern California and Texas by this fall.

“We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle, whether it’s for energy or a sweet treat throughout the day,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer. “So, we’re making big investments to become the ultimate beverage stop where our fans can expect to see the same bold, unexpected creativity in their cups as they do on their plates.”

Six New Reasons to Sip

Taco Bell’s all-new Refrescas lineup features six drinks crafted to deliver a variety of flavors and functions matching any mood, meal, or moment: three thirst-quenching refreshers, two electrifying energy drinks, and a cooling Freeze. The three Agua Refrescas join menus permanently after initially being tested in Southern California in 2024, with positive response proving fan cravings for premium beverages that pair perfectly with Taco Bell favorites.

Your Summer Sip Line-Up:

Agua Refrescas ($3.99; 20oz)*: A Taco Bell twist on the beloved Mexican beverage, mixed with real freeze-dried fruit pieces** and green tea to provide a subtle boost of caffeine (52mg per beverage). These vibrant drinks are available in Strawberry Passionfruit, Dragonfruit Berry, and Mango Peach.
Rockstar Energy® Refrescas*** ($4.49; 20oz)*: Fans can turn up the energy with a Pineapple Lime or Tropical Punch Rockstar Energy® Refresca — flavors curated exclusively for Taco Bell. With 200mg of caffeine, each drink delivers a delicious boost of energy.
Refresca Freeze**** ($3.79/$3.99; 16oz/20oz)*: Taco Bell’s newest Freeze is a frozen take on the Refresca line-up, featuring real freeze-dried fruit pieces, and turns up Strawberry Lime flavor for maximum cool down.

A Sip of What’s to Come

Taco Bell’s beverage investment is as much about pushing the boundaries of the guest experience as it is about menu innovation. To meet growing demand, the brand will open 30 more new Live Más Cafés within existing Taco Bell restaurants by the end of 2025.

Select Taco Bell restaurants across Southern California, Dallas, and Houston will be transformed in the coming months. Several of those locations will launch in partnership with Diversified Restaurant Group (DRG), the franchise organization operating the first Live Más Café that opened last year. Both DRG and company-owned locations will open this summer, with the first at 468 S Main St., Orange, CA 92868, and more openings to closely follow in Irvine, San Diego, and Los Angeles County.

Inspired by Gen Z’s love for curated, customizable drinks, the brand’s café concept offers over 30 signature beverages, from Churro Chillers and specialty coffees to Refrescas and Dirty Mountain Dew® Baja Blast® Dream Sodas. Live Más Café is reinventing the Taco Bell experience with expertly trained “Bellristas” who handcraft the specialty drinks on the spot as part of the elevated in-restaurant atmosphere.

This is just the beginning of a multi-year beverage transformation, and Taco Bell is making one thing clear: bold refreshment is officially on the menu.

About Taco Bell Corp.

For more than 63 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of Fast Company’s World’s Most Innovative Companies, one of TIME’s Most Influential Companies, and Nation’s Restaurant News’ Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X, Instagram, Facebook and by subscribing to our YouTube channel.

*At participating locations for a limited time only, while supplies last. Contact restaurant for prices, hours and participation, which vary. Taxes extra. Prices higher with delivery.

** Agua Refrescas are made with artificial colors and natural fruit flavoring, and contain less than 1% juice. Mixed with real freeze-dried fruit pieces.

*** For adult use only. Not recommended for children, pregnant or nursing women or persons sensitive to caffeine. Do not consume in combination with caffeine or stimulants from other sources. Contains natural and artificial flavors and colors. Contains no juice.

**** Freezes contain natural and artificial flavors and colors. Contains no juice. Mixed with real freeze-dried fruit pieces.

Jacqueline Cisneros
[email protected]

Megan Reilly
[email protected]