HOUSTON, May 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, the largest Hispanic-owned full-service agency in Houston and in the U.S., has become the total market agency of record for Lone Star College.
The agency won this distinction during an open review process held by the institution that included a total of 29 agencies. Out of the proposals received from those 29 agencies, Lopez Negrete successfully impressed Lone Star College, culminating in the latter’s decision.
“We’re very excited to work for an institution such as Lone Star College,” said agency president, CEO and cofounder Alex López Negrete. “They really understand that there is a new American mainstream comprised of a rich, diverse population – something that is especially true in this particular client’s footprint. We’re ready to get to work and tackle the unique opportunities this appointment brings us.”
As the institution’s new agency of record, Lopez Negrete will use its perspective on the new Omnicultural mainstream and skills in strategy, creative, media planning and buying, production, digital, social media and experiential to help Lone Star College continue its current growth trend and push it to even higher levels.
The agency’s solution involves an all-encompassing campaign with a digital component at its core. The campaign will focus on how far students can and have gone in their careers as a result of their enrollment in Lone Star College.
“Lopez Negrete doesn’t just produce great, award-winning work,” said Helen Clougherty, vice chancellor, chief of staff Lone Star College. “As a minority-owned HUB certified business, it reflects the diversity of the communities where Lone Star College has colleges and is sure to bring invaluable insight on how to engage with the younger, vibrant Houston population.”
About Lopez Negrete Communications
Lopez Negrete Communications, Inc. stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. The agency offers a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand strategy, digital/social/mobile marketing services, public relations, and promotions. Lopez Negrete counts as clients some of the nation’s largest corporations, including Wal-Mart Stores Inc., Bank of America, Frontier Communications and the Recreational Boating and Fishing Foundation.
About Lone Star College
Known for its leadership, innovation and steadfast commitment to student success, Lone Star College provides high-quality academic transfer and workforce education / career training programs to more than 83,000 credit students each semester, and a total enrollment of 95,000 students. LSC is training tomorrow’s workforce today and redefining the community college experience to promote student success and economic prosperity. Stephen C. Head, Ph.D., is the chancellor of LSC, the largest institution of higher education in the Houston area, which consists of six colleges, eight centers, two university centers, Lone Star Corporate College and LSC-Online. To learn more visit LoneStar.edu.
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