HOUSTON, July 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — This month, Houston’s Top 100 Social Media Power Influencers of 2014 were announced, including Lopez Negrete Communications’ own Juan Alanis. A senior account supervisor for Lopez Negrete, Alanis was listed among the city’s top 50 influencers for his role at the premier full-service agency. Lopez Negrete Communications is the nation’s largest independent, Hispanic- owned-and-operated, full-service agency specializing in Hispanic marketing. Prior to joining Lopez Negrete, Alanis founded and developed the award-winning Hispanic lifestyle blog Juan of Words. 

In his current capacity, Alanis provides strategic guidance on engaging the Hispanic consumer via social media and public relations efforts to Lopez Negrete clients, including Verizon Wireless, Samsung, Verizon Telecom, among various others. 

“It’s really quite an honor to be included on such a list. Social media, in so many ways, has revolutionized the way we communicate and interact with one another on a daily basis. Nowhere is that more apparent than in the business sector where one-on-one communication can be key to establishing long-term, long-standing relationships with consumers,” said Alanis.

A former print journalist and spokesperson for Houston’s George Bush Intercontinental, William P. Hobby and Ellington Field airports, Alanis has also served as director of the Houston chapter of Latinos in Social Media (LATISM), the nation’s largest organization of Hispanics engaged in social media. In 2012, he served as conference director for the organization’s national conference held here in Houston. In 2011, Alanis’s Juan of Words was awarded Best Personal Blog by the Houston Press.

“Alanis’s Juan of Words is a perfect distillation of the Houston we all know,” the newspaper published in its Masters of Cyberspace feature. “It’s bilingual, heartfelt, hilarious and nostalgic all at once. Even if you don’t read or speak Spanish, it’s a fascinating read, plus it can be educational.”

This is the second year in a row the Top 100 Social Media Power Influencers list has been published. In order to be considered for the recognition, individuals had to be actively working in social media, living in Houston, and also active on Twitter.

“Being a member of the Lopez Negrete family means being on the cutting edge of this social revolution,” says Leonardo Basterra, executive director of digital strategy for Lopez Negrete. “Cathy and Alex Lopez Negrete understand the importance of having the right talent and tools to maintain our leadership role in the industry.”      

In 2011, Lopez Negrete was recognized as the best Hispanic agency using social media to reach Latinos by LATISM. This year, the full-service agency inaugurated its state of the art Social Media Intelligence Center at its Houston headquarters. This command center is utilized by the agency’s digital and social media teams to monitor, analyze and engage in real-time social conversations for its premier list of clients.

To view the entire Top 100 Social Media Power Influencers Houston 2014 list, visit http://ericttung.com/2014/07/15/top-100-social-media-power-influencers-houston-2014-1-50/.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. specializes in the Hispanic marketplace and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy Lopez Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand leadership, digital, social media, public relations, and promotions. Award winning throughout a rich, 29-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, including Verizon Communications Inc. (Wireless and Telecom), Bank of America, Wal-Mart Stores, Inc., SAMSUNG Telecommunications America, NBC Universal Motion Pictures Group, NBCU Entertainment, Kraft Foods (Singles and Natural Cheeses), and Southern California Edison. With national headquarters in Houston, Texas and offices in Los Angeles, New York, and Mexico City, Lopez Negrete employs more than 250 employees, who keep clients at the forefront of a burgeoning, Hispanic market. www.lopeznegrete.com