Miller Lite Brings Danny Trejo And Richard Rawlings To Dallas To Celebrate Hispanic Heritage Month
Friendly Competition to Take Place for Chance at $10,000 Donation in Celebrity’s Name
CHICAGO, Sept. 25, 2014 /PRNewswire-HISPANIC PR WIRE/ — Miller Lite is celebrating Hispanic Heritage Month with Danny Trejo and Richard Rawlings by making a $10,000 contribution to the ¡Adelante! U.S. Education Leadership Fund. The two celebrities will go head to head during a friendly beer sales competition slated to take place before the start of the Sept. 28 Cowboys game at AT&T Stadium in Dallas.
Trejo, best known for his role in “Machete,” and Richard Rawlings from Discovery Channel’s “Fast N’ Loud,” will each have 30 minutes to sell as much beer as possible in the Miller Lite Corral in order to be declared the winner.
Miller Lite will make a $10,000 donation on behalf of the winning celebrity to ¡Adelante! U.S. Education Leadership Fund, a non-profit organization that focuses on providing leadership development and scholarships for Hispanic college students.
“We are delighted to add extra excitement to the Miller Lite Corral during the game that celebrates Hispanic Heritage Month. We hope consumers also get excited about it and choose to take part in the friendly competition or at least cheer on their favorite celebrity,” said Paul Stiff, MillerCoors regional alliances manager for the central region of Texas. “We encourage our fans to join in on the celebration, experience our new packaging, and enjoy some Miller Time before the game.”
An on-field check presentation will take place during half-time to announce the winner and present the funds to ¡Adelante! Miller Lite’s donation will be used to help further the education and professional development of Latino students.
Miller Lite, the official beer sponsor of the Dallas Cowboys, believes that making great beer requires great responsibility. For more information on Miller Lite, visit www.Facebook.com/MillerLite, follow @MillerLite on Twitter or visit www.MillerLite.com. Consumers can make a donation to ¡Adelante! by visiting www.adelantefund.org.
About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter) was introduced nationally in 1975 and is among the top-five selling beers in the United States. Miller Fortune (MillerFortune.com, Facebook.com/MillerFortune, @MillerFortune on Twitter) is brewed with caramel malt and cascade hops for a balanced taste and smooth finish. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and is still brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.