Miller Lite Celebrates The Originals With A Texas-Sized Father’s Day Taquiza

Miller Lite Celebrates The Originals With A Texas-Sized Father’s Day Taquiza



Miller Lite Toasts Dads with Beer in San Antonio and in the Dallas Area


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CHICAGO, June 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — On Father's Day, Sunday, June 21, Miller Lite will bring the authentic taste of Mexico to open-air markets in San Antonio and Grand Prairie, in Dallas County. Two complimentary Taquizas will take place at Traders Village in each respective city and consumers who are 21 and older are invited to bring their "original," in this case their fathers, to celebrate with the original light beer, Miller Lite.

Photo – http://photos.prnewswire.com/prnh/20150615/222988

Logo – http://photos.prnewswire.com/prnh/20140930/149335

During Miller Lite's Father's Day Taquiza, consumers will also have a chance to check out live entertainment and attractions in and around both Taquiza locations. In San Antonio, the Taquiza will coincide with the 5th Annual Dia de los Daddys Car Show, showcasing vintage and custom automobiles. In Grand Prairie, dads will have the opportunity to experience a live performance by a local mariachi band and consumers will have a chance to dedicate songs to their "originals."

Details for both Father's Day Taquizas are as follows:

Locations:

  • San Antonio:
    • Traders Village, 9333 Southwest Loop 410, San Antonio, TX, 78242
  • Grand Prairie:
    •  Traders Village, 2602 Mayfield Road, Grand Prairie, TX 75052

When:

  • Sunday, June 21, 2015

Time:

  • 12 p.m. – 3 p.m.

"Family is at the center of our Latino consumers and we want to provide an experience that is reminiscent of Texan culture. An open-air cookout, Miller Lite and live entertainment is a fun way to kick off their Father's Day celebration," said Julia Watson, brand manager for Miller Lite. "We're excited to help celebrate dad, from one original to another."

The Taquizas are open to anyone 21 years of age or older. For more information on Miller Lite's Father's Day Taquiza, follow Miller Lite Latino on Facebook at facebook.com/MillerLiteLatino and on Twitter @esmillerlite. For directions to the venues visit TradersVillage.com.

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, which celebrates its 20th Anniversary this year. Tenth and Blake also operates Crispin Cidery, an artisanal maker of pear and apple ciders using fresh-pressed American juice. The company imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell
and the Netherlands' Grolsch. MillerCoors also offers pioneering new brands such as the Redd's franchise, Redd's Wicked and Smith & Forge Hard Cider. MillerCoors seeks to become America's best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

Miller Lite Celebrates The Originals With A Texas-Sized Father’s Day Taquiza