Multicultural, Multiplatform Millennials are Center Stage at 15th Annual Cultural Insights Forum
NEW YORK, March 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — Multicultural, multiplatform Millennials’ importance for and impact on the media industry takes center stage at the 15th Annual Horowitz Cultural Insights Forum on March 25 at the Edison Ballroom in New York City. Through research presentations, panel discussions, programming, and performances, this full-day research- and strategy-driven event will shed light on how Millennials’ viewing habits are shaping the media industry and what the industry is doing to engage this influential but elusive generation. This year’s event is made possible by sponsors ESPN, ESPN Deportes, Comcast, TV5MONDE, NUVO TV + FUSE, TV One, Cine Sony Television, and Zee TV.
Adriana Waterston, SVP, Insights & Strategy, Horowitz Research will open the day with research on the shifting viewing habits of today’s American audiences— especially Millennials—and the top things companies need to know about Millennials to stay competitive in today’s fragmented video ecosystem.
Following Waterston’s presentation, Tom Umstead, Programming Editor, Multichannel News, will moderate Multichannel Matters: Content and Acquisition in a Competitive Media Space. Expert panelists Adam Lowy, General Manager, Advanced TV, DISH & Sling TV; Tom Mohler, CEO, Olympusat; Brian Newton, VP, Marketing & Digital, The Africa Channel; Gabe Sauerhoff, VP, Digital Distribution, Discovery; Sam Toles, VP, Content Acquisition & Business Development, Vimeo; and Michelle Webb, Executive Director, Content Strategy & Acquisition, Verizon FiOS will discuss monetizing over-the-top services, what traditional distribution deals look like in the age of OTT, and how Millennials’ digital viewing habits are shaping content and distribution strategies, among other topics.
The day continues with a panel on how to engage multicultural, multiplatform Millennials. Moderated by Rosa Alonso, Founder, Rosa Alonso Digital; Bradley Bredeweg, Executive Producer and Co-Creator, ABC Family’s “The Fosters”; Sara Chen, Partner, Senior Director, Digital – AT&T, MEC; Rodrigo Mazon, Director of Content Acquisition, Hulu; Erin Mills, COO, the michael alan group; and Kristin Russo, Co-Founder of Everyone Is Gay and Host of PBS Digital’s “First Person” will explore what it means to program for and market to Millennials. Central to this conversation will be the importance of telling authentic stories that reflect the diversity Millennials recognize as normal.
The Emerging Voices Showcase will bring this conversation to life, with performances from multicultural Millennial content creators. This year’s showcase is presented by Edgardo Miranda-Rodriguez, Editor-in-Chief, Darryl Makes Comics, and features William D. Caballero, filmmaker and video artist (www.wilcab.com), Kimleigh Smith, Actress/Writer, T-O-T-A-L-L-Y! (www.embraceyourcape.com), and Kelly Tsai, Spoken Word Poet (www.yellowgurl.com).
Plus, get a taste for great programming for multicultural audiences in this year’s Programming Showcase, presented by Adriana Cornejo, Creator, FUSE’s “White Guy Talk Show” and featuring programming from NUVOtv + FUSE, ESPN, TV5MONDE, TV One, and Cine Sony.
Attendees are eligible for great raffle prizes from our sponsors, including an HP Split X2, courtesy of NUVOtv + FUSE, and a grand prize trip for two to Paris, courtesy of TV5MONDE.
Full agenda: www.culturalinsightsforum.com
Registration & Info:
Stephanie Wong, 914-834-5999, [email protected]
Press Contact:
Liz O’Donnell, 617-918-7062, [email protected]
