Native Advertising Pioneer, MGID, Launches Spanish Dashboard to Accommodate Rapid Growth in...

Native Advertising Pioneer, MGID, Launches Spanish Dashboard to Accommodate Rapid Growth in Latin America



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SANTA MONICA, California, March 22, 2017 /PRNewswire-HISPANIC PR WIRE/ — MGID, a leading provider of native advertising and marketing solutions, today announced that its user dashboard is now available in Spanish. The launch is the first in a series of localized user interface rollouts, and will provide a more streamlined experience for MGID’s Spanish-speaking clients.

The company launched the Spanish dashboard to accommodate increased demand in the Latin American market, where it experienced 491 percent growth in 2016. “We’re very excited about the traction we’re seeing in the Latin American market, and realized that in order to give those advertisers and publishers the best experience possible, we needed to make our dashboard available in Spanish,” said Sergey Denisenko, chief executive officer at MGID. “We’ve always provided localized managed services to our clients, so introducing a localized dashboard felt like a natural next step.”

On the demand side, the dashboard enables advertisers to quickly set up a campaign from start to finish, including uploading creatives, setting up targeting and tracking preferences and managing bids. On the supply side, it allows publishers to easily add or remove websites, generate customized widget codes and filter ad content. Both publishers and advertisers can use the dashboard to export detailed campaign reports.

MGID launched the Spanish dashboard in beta earlier this year to collect user feedback and adjust the platform before making it available to the public, and will do the same with each new launch to come.

For more information on MGID and its services, please visit www.mgid.com.

About MGID:

MGID is a pioneer in native advertising and marketing solutions, offering brands, agencies and publishers a performance-driven network for the real-time buying, selling and management of native ads. MGID’s award-winning global network services thousands of publishers with billions of content recommendations every day. The company’s innovative technology, customer service-centric team and performance-driven philosophy contribute to the consistent delivery of quality, highly relevant end-user experiences, which result in increased traffic, engagement and revenue for its advertisers and publishing partners. Founded in 2007, MGID’s headquarters are in Santa Monica, Calif., with additional offices in Kiev, Ukraine. For more information visit www.MGID.com.

Native Advertising Pioneer, MGID, Launches Spanish Dashboard to Accommodate Rapid Growth in Latin America