ADDISON, Texas, Oct. 3, 2014 /PRNewswire-HISPANIC PR WIRE/ — Since Nerium International™ launched in the U.S. in 2011, the company has seen record-breaking sales, earned several industry accolades, and built a loyal customer base of millions in the U.S. and in Canada. The company’s expansion into Mexico marks the second country in Nerium’s international growth, with several more countries scheduled to open in the near future.

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“We have planned for international expansion since inception, and our vision has become a reality for the second time as we open for business in Mexico,” said Jeff Dahl, Co-Chief Executive Officer, for Nerium. “Our focus on creating exclusive and effective science-based products for our customers remains the same as we grow and bring Nerium products to the Mexican market. We are excited to also bring to Mexico a great opportunity for independent Brand Partners to start their own Nerium business. Nerium has a proven system that has created unprecedented success in the United States and Canada, and now we are bringing that same system to Mexico.”

Leading Nerium’s launch in Mexico is Alfonso Todd, who joins the Nerium International executive team as General Manager of Mexico. With more than 20 years of marketing and relationship marketing experience, Todd will use his expertise of Hispanic markets to effectively manage operations for Nerium within his native country. Todd previously worked for notable international companies including Sunrider International, USANA Health Sciences, and MonaVie LLC.

“I’m thrilled to be a part of the growing Nerium team and to help expand this innovative product line to Mexican consumers,” said Todd. “Our products give consumers real, effective results.”

Nerium Founder and CEO Jeff Olson added, “We are excited to engage with new international markets as we continue our global expansion efforts. We look forward to sharing our products and life-changing experiences with the people of Mexico.”

Nerium will be launching Optimera™ – their latest breakthrough anti-aging product line, in Mexico, following a successful launch in Canada this past spring. Unlike any other skincare products currently on the market, the Optimera product line is formulated with SAL-14™ – an exclusive, patent-pending, botanically-based extract with superior antioxidant properties to help reduce the appearance of fine lines, wrinkles, discoloration and enlarged pores. The line, which includes both a Day Cream and a Night Cream, also tones and tightens while evening skin texture. Optimera combines the best attributes of science and nature, and is free of parabens, gluten, propylene glycol, sulfates, DEA or synthetic colors.

According to Marie Bertrand, Skin Scientist and founder of the Skin Science Clinic in Calgary, Alberta, Canada, “Optimera is absolutely unique in the skincare world – I haven’t seen anything like it. With real science behind the products, they work on all aspects of skin aging to produce powerful results. With Optimera, there’s no need to have dozens of different products to achieve younger looking skin.”

For more information about Nerium International or the Optimera product line, visit www.mynerium.com.

About Nerium International:

Nerium International, LLC, headquartered in Addison, Texas, is a relationship marketing company that markets breakthrough products validated by science. Since its August 2011 launch, Nerium has reached record-breaking sales and earned industry accolades while building a loyal customer base of millions in the U.S. and in Canada. Led by an award-winning executive team with more than 200 years of collective industry experience, Nerium International is committed to developing and distributing skincare products that are rooted in real science, produce real results, and improve consumers’ lives. For more information, please visit www.mynerium.com.

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Ashley Julian
Krupp Kommunications
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