NESTLÉ® LA LECHERA® And Mexican Chef Pati Jinich Join Forces To Inspire Latina Moms To Create Recipes For Everyday Happiness
Monthly Series of Original Recipes Made with Love and Good Intentions Launch in August 2014
GLENDALE, Calif., Aug. 7, 2014 /PRNewswire-HISPANIC PR WIRE/ — NESTLÉ® LA LECHERA® Sweetened Condensed Milk and lauded Chef Pati Jinich, host of the PBS show Pati’s Mexican Table and author of the cookbook by the same name, announced a partnership to inspire bicultural Latina moms to provide new and traditional experiences to their families through snacks, desserts, breakfasts and treats made with love and good intentions.
“My childhood in Mexico was marked with sweet memories, many of which involved La Lechera. Today, I love making treats for my family with sweetened condensed milk, and they always taste better when I prepare them with a specific intention in mind. Whether it’s to teach my boys that compromise is sweet with a Marbled Tres Leches Cake or to help them wake up with Dulce de Leche Pancakes, La Lechera is part of our daily lives,” said Pati Jinich. “I’m very excited to share my appreciation for La Lechera with Latinas across the U.S. who also want to create recipes that bring everyday happiness to their loved ones.”
Every month between August 2014 and July 2015, the brand will share an exclusive two-minute video of Jinich presenting a new recipe and what her personal inspiration was for developing it for her family. The first clip features the Over-the-Top Choco Flan, Pati’s take on the Mexican staple Flan Imposible with bonus chocolate chunks, which she created to celebrate the extra effort her son put on a school project. This and the remaining clips and recipes will be shared and promoted across La Lechera’s digital assets (LaLechera.com, Facebook, Twitter and soon-to-launch YouTube), and Jinich’s online platforms (including her blog, Facebook, Twitter, Instagram and Pinterest).
Pati Jinich is a DC-based Mexican chef best known for her culinary show on PBS Pati’s Mexican Table, in which she combines personal stories from her life with the nuts-and-bolts of Mexican cuisine. In each episode, she invites viewers to travel with her to Mexico to visit with family and friends in the culinary world and then takes them back to her DC kitchen to teach them how easy and fun it is to make home-style Mexican food. As part of her partnership with La Lechera, Jinich will also make a series of online and offline appearances and incorporate La Lechera as a sponsor of the third season of Pati’s Mexican Table.
“We’re delighted to collaborate with Pati Jinich who not only brings incredible recipes to the table, but is able to personally connect with our consumers, most of whom, like her, are bicultural Latinas living in the U.S. Pati embodies our existing campaign which is anchored on the insight that Latina moms in the U.S. take cues from their Hispanic heritage and American lifestyles in order to create new traditions and experiences that will ensure a happy childhood for their children. We are fortunate that La Lechera is part of these sweet memories,” said Priscila Stanton, Marketing Manager for La Lechera at Nestlé USA.
The program, which is part of La Lechera’s larger “Recipes for Happiness” campaign that has been running since June 2012, will also be supported by digital and social media. Consumers and media are encouraged to follow along online via #LaLechera.
About Pati Jinich
Pati Jinich is host of the hit Public Television series Pati’s Mexican Table, which is aired nationwide, and is now on its third season. It was nominated for a 2014 “Best Informational Program” Imagen Award and a 2014 IACP “Best Series” Award.
Pati is a cookbook author, cooking teacher and chef of the Mexican Cultural Institute in Washington, DC. Pati was born and raised in Mexico City and comes from a family of accomplished cooks. She has resided in the Washington, DC area for the past 14 years, where she and her husband are raising their three boys. To learn more, visit www.patismexicantable.com.
About NESTLÉ® LA LECHERA®
NESTLÉ® LA LECHERA® is the #1 Sweetened Condensed Milk brand in the world and has been a key ingredient for delicious desserts since 1921. In the U.S.A., NESTLÉ® LA LECHERA® offers a wide portfolio of products, including NESTLÉ® LA LECHERA® Sweetened Condensed Milk can and squeeze bottle, NESTLÉ® LA LECHERA® Dulce de Leche can and squeeze bottle, NESTLÉ® LA LECHERA Fat Free can, NESTLÉ® LA LECHERA® Baking Kits and other better for you products. NESTLÉ® LA LECHERA® is the key ingredient and topping for a wide range of dessert favorites such as Flan, Cheesecake, and Fruit Parfait. By adding the creamy sweetness of NESTLÉ® LA LECHERA® to your favorite desserts and drinks, you will bring sweet smiles to your family. For product information and news, visit LaLechera.com or Facebook.com/LaLechera.
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.