New Army campaign inspires youth to take the first step to “Be All You Can Be”


“First Steps” provides a candid look at the powerful experiences of a Soldier’s early journey

WASHINGTON, Aug. 21, 2023 /PRNewswire-HISPANIC PR WIRE/ — The U.S. Army announced a new marketing campaign that shows young Americans how they can start their journey to “Be All You Can Be.” “First Steps” is the Army’s most authentic portrayal of what it means to be a Soldier, offering an up-close, personal, and unfiltered look at Soldiers embarking on some of the most powerful experiences in their Army journey. The new campaign is a continuation of the Army’s efforts to highlight the possibilities of service through the “Be All You Can Be” brand.