New campaign spotlights careers in the U.S. Army Reserve


“It’s Your Time” modernizes Army Reserve marketing efforts to create a breakthrough campaign for prospective Soldiers.

WASHINGTON, April 20, 2023 /PRNewswire-HISPANIC PR WIRE/ — The U.S. Army announced a new marketing campaign exclusively focused on opportunities for young people to accelerate their professional and personal goals in the U.S. Army Reserve. “It’s Your Time” aims to educate motivated, career-driven youth of all backgrounds about this part-time pathway to service by introducing the complementary civilian and military lifestyles of Army Reserve Soldiers. The launch is timed to the Army Reserve’s 115th birthday and complements the Army’s continued efforts to spotlight the possibilities of service.