HOLLYWOOD, Fla., July 28, 2015 /PRNewswire-HISPANIC PR WIRE/ — A new platform that merges commerce and social responsibility is aiming to help 92 million millennials collectively act on their desire to improve the world, all through the convenience of their mobile phones. SanaSana.com, an online retailer of consumer products, today announced the launch of its mobile-enabled “Cause Shopping” platform, where all purchases become meaningful contributions and support for worthy causes.

SanaSana is partnering with a wide array of brands to offer products that give back. Each purchase adds Cause Points to specific initiatives, and when a project reaches its needed points, donations will be made to the representative charity. Consumers can follow the progress of donation campaigns on SanaSana.com, which showcases total points raised and points necessary to fund the donation. Shoppers can earn additional points for charities by sharing initiatives with their social networks.

With an annual spending power of $200 billion by 2017, millennials are changing the landscape of traditional business practices. As a generation in which 65% feel it is important to buy goods from socially responsible companies, “business as usual” will not be enough for companies to attract this cause-centric generation.

“The importance placed on social issues by millennials should not be understated,” explains Naor Fischbein, founder and CEO of SanaSana.com. “Their dedication and passion to change the world cannot be ignored. It’s been our inspiration.”

SanaSana’s new “Cause Shopping” platform allows users to engage directly with donation projects from their phone or tablet device. The platform also addresses the biggest challenge for millennials, who consistently report difficulty identifying opportunities to shop responsibly.

“Our tech-savvy customer base has helped our mobile strategy evolve. In order to allow millennials to be connected to our donation campaigns 24/7 – and easily share from their smartphone or tablet – we had to evolve our platform to be mobile first, desktop second,” said Fischbein.

SanaSana’s mobile platform is just the beginning of the company’s plans for revolutionizing online shopping. SanaSana is developing a 2.0 version of its platform, which will help customers evaluate a brands social responsibility before they buy, and extend impact opportunities for more charitable causes.

To find out more, visit www.sanasana.com.

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