New Sales Records Set as Honda and Acura Make Substantial Gains in November

News provided by:

December 2, 2017

SHARE THIS ARTICLE

TORRANCE, Calif., Dec. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported November sales of 133,156 Honda and Acura vehicles, an increase of 8.3 percent over November 2016 and a new November record for the company. Honda Division reported an increase of 8.2 percent on total sales of 120,440 for a best-ever November, with cars rising 0.9 percent on sales of 57,459, and Honda trucks up 15.8 percent on sales of 62,981 for yet another new record. Acura Division sales climbed 9.5 percent in November, with cars gaining 11 percent on sales of 3,600 and trucks rising 8.9 percent on sales of 9,116 units

Honda

With major competitors clinging to heavy incentives and financing deals to compete, Honda Division gained again in November with a balanced portfolio of strong-performing vehicles. Civic and CR-V each gained more than 23 percent, while Pilot jumped 57.2 percent as higher production volume continues to improve model availability. Accord sales remained strong at nearly 23,000 units, even as supplies of the all-new 2018 model continue to ramp up and reach dealerships nationwide. The all-new Accord received numerous accolades earlier in the week at the 2017 Los Angeles Auto Show, securing a spot on Car and Driver magazine’s 10Best list an unprecedented 32^nd time, as well as being named a finalist for the 2017 North American Car of the Year award.

Honda brand sales gained 8.2 percent on sales of 120,440 units for a new November record.
Honda trucks also set a new record, rising 15.8 percent on sales of 62,981
Motor Trend magazine’s SUV of the year, the CR-V recorded a 25 percent gain on sales of 32,206 vehicles.
Civic also gained substantially, setting a new November sales record of 31,181 vehicles, up 23.2 percent for the month.
With production of an entire assembly line now dedicated to Pilot, the mid-size SUV broke through with a 57.2 percent leap on sales of 14,189, also a new November mark.

“We remain committed to our long-term strategic plans built around steady and sustainable growth,” said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales. “Honda is committed to competing with a focus on creating value for the customer through outstanding products and sales practices that protect the investment they make in the Honda brand.”

Acura

Rising across virtually the entire lineup, Acura sales gained a solid 9.5 percent in November. MDX sales were up substantially with the move to the East Liberty, Ohio plant alongside stablemate RDX. NSX made big strides, while TLX gained 12.4 percent over November 2016.

MDX sales gained 15.6 percent for the month, with 5,341 units sold.
RDX set a new November record, rising 0.7 percent on sales of 3,775 vehicles.
NSX notched sales of 83 units, a gain of 62.7 percent over November 2016.
TLX sales were up 12.4 percent on sales of 2,564 in November.

“The Acura brand continued its market resurgence at a steady pace benefitting from product, marketing and sales efforts, all aligned behind our Precision Crafted Performance brand direction,” said Jon Ikeda, vice president & general manager of Acura Sales. “Our focus for the remainder of the year is to continue to build momentum we can take into 2018.”

	American Honda Vehicle Sales for November 2017
		Month-to-Date				Year-to-Date
		November 2017	November 2016	DSR** % Change	MoM % Change	November 2017	November 2016	DSR** % Change	YoY % Change
	American Honda Total	133,156	122,924	8.3%	8.3%	1,492,112	1,477,465	1.0%	1.0%
	Total Car Sales	61,059	60,187	1.4%	1.4%	738,402	749,790	-1.5%	-1.5%
	Total Truck Sales	72,097	62,737	14.9%	14.9%	753,710	727,675	3.6%	3.6%
	Honda Total Car Sales	57,459	56,943	0.9%	0.9%	694,159	701,246	-1.0%	-1.0%
	Honda Total Truck Sales	62,981	54,365	15.8%	15.8%	658,413	632,007	4.2%	4.2%
	Acura Total Car Sales	3,600	3,244	11.0%	11.0%	44,243	48,544	-8.9%	-8.9%
	Acura Total Truck Sales	9,116	8,372	8.9%	8.9%	95,297	95,668	-0.4%	-0.4%
	Total Domestic Car Sales	55,033	50,531	8.9%	8.9%	627,661	686,399	-8.6%	-8.6%
	Honda Division	51,562	47,427	8.7%	8.7%	584,469	639,145	-8.6%	-8.6%
	Acura Division	3,471	3,104	11.8%	11.8%	43,192	47,254	-8.6%	-8.6%
	Total Domestic Truck Sales	72,097	62,737	14.9%	14.9%	753,710	727,675	3.6%	3.6%
	Honda Division	62,981	54,365	15.8%	15.8%	658,413	632,007	4.2%	4.2%
	Acura Division	9,116	8,372	8.9%	8.9%	95,297	95,668	-0.4%	-0.4%
	Total Import Car Sales	6,026	9,656	-37.6%	-37.6%	110,741	63,391	74.7%	74.7%
	Honda Division	5,897	9,516	-38.0%	-38.0%	109,690	62,101	76.6%	76.6%
	Acura Division	129	140	-7.9%	-7.9%	1,051	1,290	-18.5%	-18.5%
	Total Import Truck Sales	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Honda Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total	120,440	111,308	8.2%	8.2%	1,352,572	1,333,253	1.4%	1.4%
	* ACCORD	22,998	27,182	-15.4%	-15.4%	300,540	311,352	-3.5%	-3.5%
	* CIVIC	31,181	25,303	23.2%	23.2%	345,880	335,445	3.1%	3.1%
	CLARITY	464	0	0.0%	0.0%	1,030	0	0.0%	0.0%
	CR-Z	17	146	-88.4%	-88.4%	686	2,178	-68.5%	-68.5%
	* FIT	2,799	4,309	-35.0%	-35.0%	46,020	52,205	-11.8%	-11.8%
	INSIGHT	0	3	-100.0%	-100.0%	3	66	-95.5%	-95.5%

	CROSSTOUR	0	0	0.0%	0.0%	5	726	-99.3%	-99.3%
	* CR-V	32,206	25,758	25.0%	25.0%	340,912	319,557	6.7%	6.7%
	HR-V	6,153	8,141	-24.4%	-24.4%	86,491	73,007	18.5%	18.5%
	ODYSSEY	7,823	7,978	-1.9%	-1.9%	90,433	110,435	-18.1%	-18.1%
	PILOT	14,189	9,024	57.2%	57.2%	108,677	108,700	-0.0%	-0.0%
	RIDGELINE	2,610	3,464	-24.7%	-24.7%	31,895	19,582	62.9%	62.9%

	*** Memo: Accord FHEV	1,586	1,879	-15.6%	-15.6%	20,848	6,055	244.3%	244.3%
	Memo: Civic Hybrid	1	15	-93.3%	-93.3%	63	884	-92.9%	-92.9%
	Acura Division Total	12,716	11,616	9.5%	9.5%	139,540	144,212	-3.2%	-3.2%
	ILX	824	772	6.7%	6.7%	10,922	13,518	-19.2%	-19.2%
	NSX	83	51	62.7%	62.7%	525	201	161.2%	161.2%
	RLX / RL	129	140	-7.9%	-7.9%	1,051	1,286	-18.3%	-18.3%
	TLX	2,564	2,281	12.4%	12.4%	31,745	33,535	-5.3%	-5.3%
	TSX	0	0	0.0%	0.0%	0	4	-100.0%	-100.0%

	MDX	5,341	4,622	15.6%	15.6%	48,810	49,252	-0.9%	-0.9%
	RDX	3,775	3,750	0.7%	0.7%	46,487	46,416	0.2%	0.2%

	*** Memo: ILX Hybrid	0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
	Memo: RLX Hybrid	36	33	9.1%	9.1%	223	204	9.3%	9.3%
	Memo: TSX Wagon	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Memo: MDX Hybrid	301	0	0.0%	0.0%	1,579	0	0.0%	0.0%
	Selling Days	25	25			280	280
	**** Hybrid	2,024	2,127	-4.8%	-4.8%	23,927	9,589	149.5%	149.5%