NEW YORK, March 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — New Suavitel® Fragrance Pearls™ in-wash scent boosters with micro-encapsulated technology, provide 5X longer lasting fragrance¹ to your clothes, helping families extend the feeling of comfort and exquisite aromas synonymous with a fresh load of laundry. Add a little or a lot of Suavitel® Fragrance Pearls™ in-wash scent boosters into the washing machine before each laundry cycle to enhance fragrance – leaving clothes smelling fresh for weeks. Safe for all fabrics and washer settings, Suavitel® Fragrance Pearls™ in-wash scent boosters are the perfect addition to every mother’s existing laundry routine.

As a household staple for many Latinos, the Suavitel® brand has become synonymous with a feeling of comfort and its unique scent often serves as a reminder of the soft nature of the amor de mama (a mother’s love). Now, the beloved brand’s new Fragrance Pearls™ in-wash scent boosters can help extend that feeling and fragrance. Available in two irresistible scents, the Fabulous Field Flowers® and Soothing Lavender® variants of Suavitel® Fragrance Pearls™ in-wash-scent boosters deliver longer lasting freshness to your family’s laundry.

“At its core, the Suavitel® brand reflects a mother’s love for her children. With a familiar fragrance and gentle softness that is warm like her embrace, our brand helps remind families how much she cares,” said Derek Gordon, vice president/general manager U.S. Home Care, Colgate-Palmolive. “Mamas often go above and beyond to make their families feel loved and our Suavitel® Fragrance Pearls™ in-wash scent boosters are a simple way to personalize an everyday chore into something special while helping make their families feel cared for through a fragrance that will last 5X longer.”

Knowing that moms are busier than ever, the Suavitel® brand has partnered with Marines Duarte (@En_TusZapatos), creator and blogger of En tus Zapatos, to provide special tips on how to better manage household chores including how to extend your laundry’s fragrance for your entire family.

“Whenever a fresh load of laundry comes out of the dryer and the Suavitel® fragrance hits me, I’m immediately brought back to my childhood, when I would fold towels alongside my mother.  I’m so excited that I can make that feeling last even longer with the new Suavitel® Fragrance Pearls™ in-wash scent boosters,” said Duarte. “Using Suavitel® products is just one of my little tricks to make my family feel cared for and loved, and I’m excited to share other ideas to make a mom’s presence felt even when we’re running around!”

Suavitel® Fragrance Pearls™ also partnered with the inaugural #WeAllGrow Summit by Latina Bloggers Connect and some of the nation’s top bloggers to share how they keep freshness alive in their homes with Suavitel® Fragrance Pearls™ in-wash scent boosters. Bloggers include:

• Brenda Cisneros (@mejoramihogar) of http://www.mejorandomihogar.com/
• Pattie Cordova (@PattieCordova) of http://www.livingmividaloca.com/
• Deborah Cruz (@TruthfulMommy) of http://www.motherhoodthetruth.com/
• Lisa Quinones-Fontanez (@LaliQuin) de http://www.atypicalfamilia.com/
• Migdalia Rivera (@MsLatina) of http://www.latinaonamission.com/
• Kika Rocha (@KikaRochaModa) of http://www.detaconesymas.com/
• Johnnybell Sanchez (@NYTrendyMoms) of http://www.nytrendymoms.com/

Suavitel® Fragrance Pearls™ in-wash scent boosters are now available at retailers nationwide in 21.5 oz., 14.7 oz. and 6oz. bottles. To learn more, please visit http://www.colgate.com/app/PDP/Suavitel/US/EN/FragrancePearls.cwsp and share your experience with us on social media using the hashtag #Suavitel.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures^®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.

¹ Vs. a leading detergent alone